12.08.07

Which words describe your company?

Give this list to all of the managers in your company. Ask them to circle which words they feel describe your company. See if you're all in agreement, or if you have some wide discrepancies in-house. Once you're all in agreement internally, you can truly begin to focus your marketing and outreach efforts using one voice and brand design.

Progressive
Helpful
Rugged
Different
Good Value
Stylish
Socially Responsible
Distinctive
Original
Authentic
Arrogant
Prestigious
Friendly
Reliable
Best Brand 

Trendy
Gaining in popularity
Obliging
Sensuous
Dynamic
Carefree
Up to date
Charming
Innovative
Leader
Kind
Traditional
Upper Class
Straightforward
Simple

Restrained
Independent
Glamorous
Down to Earth
Worth More
Cares Customers
Trustworthy
Energetic
High Quality
Fun
Daring
Unapproachable
High Performance
Unique 
 

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