02.06.08

From Fumbles to Touchdowns: Super Bowl Ad Ratings

It was alot of fun participating in Nielson Media's live critique of the Superbowl Ads. You can view the ads online here: Adweek.

The ads were rated on a scale from 1 (FUMBLE) to 4 (TOUCHDOWN!!!). Based on the live votes from Hey! Nielsen members Sunday night, here are the results.

Brand/Commercial - Average Rating
1    Budweiser: Horse/Dalmatian    >>>    3.67
2    Coke: Parade Balloons    >>>    3.56
3    Diet Pepsi Max    >>>    3.53
4    FedEX    >>>    3.51
5    Pepsi: Timberlake    >>>    3.50
6    Bridgestone Animals Screaming    >>>    3.45
7    Bud Light Fire Breathe    >>>    3.41
8    NFL: Ephraim Salaam    >>>    3.39
9    Bridgestone: Richard Simmons    >>>    3.32
10  Bud Light Cheese Ad    >>>    3.31
11  Disney Pixar: WALL-E    >>>    3.25
12  Coke: Politics    >>>    3.24
13  E*TRADE: part 2    >>>    3.24
14  Planter's    >>>    3.22
15  E*TRADE: part 1    >>>    3.18
16  Budweiser: Flying    >>>    3.16
17  Doritos: Human Mouse    >>>    3.15
18  Wanted    >>>    3.15
19  Tide: Stain    >>>    3.14
20  Lifewater: Thriller    >>>    3.13
21  Vitamin Water: Shaq    >>>    3.12
22  Tmobile (Charles Barkley)    >>>    3.08
23  Budweiser: Cavemen    >>>    3.06
24  Disney: Chronicles of Narnia    >>>    3.03
25  NFL Matt Hassleback    >>>    3.01
26  NFL: Get Your Story Straight    >>>    2.99
27  Paramount:Iron Man    >>>    2.99
28  Budweiser: Will Ferrell    >>>    2.97
29  Cars.com (Head Shrink)    >>>    2.96
30  McDonald's Charity Ad    >>>    2.96
31  Jumper movie    >>>    2.93
32  Microsoft Sync    >>>    2.93
33  Audi    >>>    2.92
34  Victorias Secret    >>>    2.91
35  Leatherheads    >>>    2.87
36  Amp    >>>    2.84
37  Toyota Corolla    >>>    2.84
38  Ford F150    >>>    2.84
39  Zohan Movie (Adam Sandler)    >>>    2.83
40  Columbia Pictures: Vantage Point    >>>    2.82

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