05.09.08

Mall of Louisiana Marketing Opportunities

There's a new marketing opportunity at the Mall of Louisiana. This letter and attachments has the details:
This center has recently started to offer advertising, event, sampling, and sponsorship opportunities. The mall now offers the ability for companies and organizations to get their message out to consumers, without the distractions that commonly-used advertising mediums have to overcome. Best of all we offer the chance for potential customers to not just see an advertisement but to experience the merchandise through product-sampling events. There are increased opportunities for large amounts of exposure given the addition of new outdoor shopping environment, 4 new restaurants, and new merchants within the center such as Coach and Pottery Barn.

To give you a better idea about our mall audience here is some information about the center:

Mall of Louisiana
- Receives over 15 million shoppers each year
-These shoppers have an average household income of $61,000 annually
-The median age for our shoppers is approximately 33 years old

Shoppers come to this center looking to spend money, find the newest products and services, and are open to experiencing new things. What better place to promote a product, service, or sampling events than where people are actively looking for those new items. I have attached a document showing examples of the different in-mall media opportunities available. The additional documents attached have more information about the mall.

Lastly, I wanted to mention that not only does General Growth Properties offer these options at Mall of Louisiana. They are offered across the country as well as the five other centers we own and manage in Louisiana:

-Pecanland Mall in Monroe
-Mall St. Vincent in Shreveport
-Pierre Bossier in Shreveport
-Oakwood Center in Gretna
-Riverwalk Marketplace in New Orleans

Thank you for taking the time to review the attached information. I will be in contact with you in the next few weeks to follow up with any questions or comments.

Respectfully,

Caleb R. Morrow
Strategic Partnership Representative - Louisiana
General Growth Properties
caleb.morrow@ggp.com
Mobile - 225-573-8685
Office - 225-761-7228
Fax - 225-761-7225

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