05.19.08

Facebook Viral Marketing Guide Released

Facebook has released a free guide to viral marketing for businesses, which really just amounts to a Facebook Media Kit. However, it has some good information in it, especially for anyone who doesn't really understand this Face-space You-Tunes world.

The best recommendation is summed up by the phrase: "Make Business Personal," the title of the first section. It may sound pithy, but it's true --  word of mouth has always been the best advertising. Facebook (and its lesser cousins Plaxo, LinkedIN, Friendster and MySpace) is simply the digitization of WOM advertising, affinity marketing and referrals.

Take a look at the guide, and ask me if you have a question. 

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