After “landing” the BTR account, our research told us their primary target is the Baton Rouge business traveler. Knowing they have a choice between BTR and “somewhere else,” we created the timely message of “It’s About Time,” that reminded them for a convenient, hassle-free experience, it was about time they saved time, got smart—and flew BTR.
Right out of the gate, we created amusing video and radio spots depicting the happy BTR traveler versus a traveler who is anything but amused.
From online newsletters to social media to partnership marketing, a series of tongue-in-cheek realities (“go from driveway to runway with a lot less highway”) touted the benefits of BTR, unified their message and garnered first-class results.
In addition to the "It’s About Time" campaign, we created co-op marketing opportunities for BTR that announced larger jets from American Airlines, helped support the arts as sponsor of the Louisiana International Film Festival and positioned them as “Designated Twitter” with a Fan Feed page in Tiger Rag.