Ascension Public Schools offer many pathways through their high school career tech programs, but many students were unaware of these opportunities. Covalent Logic was tasked with raising awareness and boosting enrollment among high school students for Ascension Parish career tech programs for 2021. We quickly worked to plan and execute a comprehensive marketing campaign, highlighting the benefits of these programs for high school students in Ascension Parish. Our campaign used digital advertisements for selective targeting, direct mail and billboards as well as campaign-specific web design.
The website won both local and district ADDY awards for Digital Creative Technology – Responsive Design.
In 2020, APSB had a tough assignment for us. They needed to boost enrollment, promote innovative programs and educate parents, teachers and students about their options during the ongoing pandemic. We hit the books and did our homework so that we could create cohesive campaigns that kept communities informed about their child’s health, safety and education. In addition to web design and development, the campaigns included social media, online ads, direct mail and pre-roll videos.