Covalent helps BTR prepare for takeoff. The pandemic caused everyone to experience a change of plans. Including travel. So, when Baton Rouge Metro Airport wanted to reach out with an uplifting message, we made a departure from past campaigns to create “Blue Skies.” Fueled with awe-inspiring images and footage, we assured travelers that we when they felt it was time to carry-on and fly again, BTR would be here to get you there. Components of the campaign included :15 and :30 TV and radio commercials, outdoor, online ads and social media.