Covalent LogicCovalent Logic

BE OUT THERE.

You want to think out of the box, go out on a ledge, or maybe just get your message out there. Taking a risk can be difficult. That’s why you need a risk-taker in your corner. You might want an innovative product on the web—something that’s never been done before. Maybe you need a campaign to promote your company or announce a new endeavor. We can do that.

Our process is as unique as your problem. We don’t “save as.” We don’t use a formula. We draw from our canvas of experience—whether you need a website, graphic design, investor communications, public relations, an advertising campaign, videos, brand management or help in a crisis—we’ve got you covered. We’re nimble enough to respond to your needs and diligent enough to get the job done.

KNOWLEDGE, SKILLS, EXPERIENCE. PICK ANY THREE.

For us, it’s personal. And personnel.

We believe that two heads are better than one. You’ll find us bouncing ideas off each other all day long to get to another right answer. Because one approach is not enough. We explore possibilities and options until you’re satisfied. You can’t learn what we do in a classroom (though our people *love* to get degrees), so it’s the experiences—all of them—that count. Our wide variety of backgrounds, past lives and time travel adventures drive our ability to innovate. But, former experience as a barista is always a plus!

Stafford Wood
Jean Grey
Stafford Wood
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Stafford Wood

Sui Generis

  • Thinks 19th century Russian literature is perfect for the beach.
  • Is a philomath and virtually Wikipedia incarnate (she knows a little bit about everything and 90% of it is true).
  • Dives deep into new subjects, curiouser and curiouser.
As founder and owner of Covalent Logic, a corporate communications firm, Stafford Wood has received numerous advertising, public relations, design and website awards, as well as personally chosen as Junior Achievement and Business Report's Young Businessperson of the Year (back when she was young) and Senior Practitioner of the Southern Public Relations Federation (now that she's older). Having worked as a programmer, graphic designer and webmaster, she prides herself in hiring people who are much, much better than she is in every team member at Covalent. Stafford enjoys public speaking and working with organizations to spark new ideas, develop efficient operations and build name recognition and brand awareness for her clients.

Stafford studied at Boston College and is a Phi Beta Kappa graduate of LSU in Political Science with a minor in Eastern European, Soviet and Russian Area Studies... which someone once defined as a degree in "Eccentric Studies."

Daniel Duvic
Dr. Strange
Daniel Duvic
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Daniel Duvic

Creative Director

  • Obsessed with reading and critiquing billboards.
  • Loves to give advice he’d never actually take.
  • Not-so-secretly obsessed with Antiques Roadshow.

Daniel provides art direction and management to Covalent Logic’s team of designers, overseeing their concurrent projects across a variety of media. His creative knowledge combined with focused organizational skills allow him to simultaneously usher other designers’ projects along while also managing and creating his own. Daniel’s deep understanding of the problem solving nature inherent to design work makes him not only a valuable creative asset but also a relevant critical thinker.

Daniel has worked for several Baton Rouge-based companies, including serving as Art Director at Diane Allen and Associates from 2006 to 2013. He most recently served as Creative Director of Marucci Sports. He graduated from the Savannah College of Art and Design with a Bachelor in Fine Arts in graphic design.

Stacey Vincent
Firestar
Stacey Vincent
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Stacey Vincent

Interactive Director

  • Has never met a mixed metaphor she didn't like.
  • Believes in bold color choices or none at all.
  • Never succeeds in keeping her desk tidy for more than 5 minutes. Ever.

As one of the founding members, Stacey has been with Covalent since its inception in 2005. She is deeply committed to leading the creative team with passion and vision. Equally adept at both print and Web design, Stacey's diverse skill set and traditional design background enable her to develop quality solutions for both media. Her work has received multiple awards including the Business Report's Technology & Web Awards Website of the Year as well as regional and international awards of Excellence and Distinction from The Communicator Print Media Awards, Lantern Awards and Public Relations Society of America Awards.

Stacey has worked with a variety of clients across many industries including healthcare, athletics, hospitality, government and many more. She graduated from Louisiana State University with a Bachelor of Fine Arts degree in graphic design and has more than 15 years of experience in the industry.

Trae Russell

Ghost Rider

Trae Russell
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Trae Russell

Director of Production

  • Can't ever let a Rubik's cube go unsolved.
  • Addicted to Spotify and makes Spotify playlists in his free time.
  • Has cruised the Greek Islands.

With over 24 years in marketing and communications, Trae has done it all. From marketing coordinator to creative manager, webmaster to advertising sales -- you name it, he’s probably done it. Creative and efficient, he is uniquely suited to his role as Director of Production.

Trae ensures that our team works seamlessly through every step from proposal to campaign evaluation helping us to provide our clients the best product. He coordinates individuals with varying talents and manages workflow so that each project meets our high standards and our clients’ needs.

Stephen Adkins
Spider-Man
Stephen Adkins
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Stephen Adkins

Front-End Developer

  • Loves to travel and has been to over 10 states and 3 countries.
  • A self-proclaimed “nerd” who loves comics and manga, especially One Piece and Spiderman.
  • Enjoys cooking and the endless potential to create new things or add a twist to his favorite recipes.

As a front-end developer, Stephen uses his knowledge of JavaScript and server-side code to bring to life the designs and concepts of Covalent Logic’s designers.

His ability to swiftly implement developer changes to various sites and softwares makes him a valuable asset to Covalent Logic. Stephen graduated with a Bachelor of Science in Computer Science from Southeastern Louisiana University.

Before starting at Covalent Logic in November 2015, Stephen previously consulted for multiple fortune 500 companies while working for IBM. He brings a wealth of knowledge in front-end design and development, back-end infrastructure, and implementation of external APIs.

Cody Cifelli
The Green Arrow
Cody Cifelli
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Cody Cifelli

Production Specialist

  • Holds a black belt in Tang Soo Do.
  • Plays bass guitar and trumpet (though not always at the same time).
  • Fosters retired Greyhounds (the dogs, not the buses).

New Jersey native, and 2015 graduate from LSU with a B.A. in Mass Communications, Cody Cifelli has a honed a diverse skillset of talents including political communications, public and media relations, as well as digital marketing and design.

Prior to his role as Content Coordinator, Cody was a Strategic Communications Liaison within the Louisiana Department of Education, where he monitored fiscal legislation for the Department, and assisted in the submissions to the Board of Elementary / Secondary Education. He also served as a Data Entry Specialist for the HIV/AIDS Alliance Region Two (HAART), and was a communications volunteer for the Republican Party of Louisiana.

Maria Connolly
Xena
Maria Connolly
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Maria Connolly

Account Manager

  • Speaks in a country accent when showing sarcasm
  • Prefers fully-loaded nachos over birthday cake 
  • Enjoys going to Trader Joe’s to wind down after a long day

Maria Connolly brings a fresh wealth of talent to our team as Account Manager. A graduate of Louisiana State University, Maria received her B.A. in Mass Communications/Public Relations, with minors in both Business and Psychology. While attending LSU, she was a marketing/PR intern for Woman’s Hospital of Baton Rouge.

Prior to joining Covalent Logic, Maria served as Brand Ambassador for DIG Magazine, overseeing marketing and digital media, and acting as communications liaison between clients and sponsors. She also helped coordinate city-wide branding events and fundraisers including Restaurant Week, Burger & Beer Week and The Louisiana Marathon. Maria also served as Executive Director for the Miss LSU-USA Pageant, and is currently on the Board of Directors for Forum 35.

Julie Donald
Pink Power Ranger
Julie Donald
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Julie Donald

PR Account Manager

  • Dresses up when she flies because it’s such a special day!
  • Believes all dogs go to heaven.
  • Is a morning person and doesn't understand why everyone else isn’t.

After 5 years in hospitality and tourism, Julie has traded in her heels for steel toe boots. She now spends her days at a construction site to manage internal communications, public relations and marketing for a major international client.

Julie has experience in an agency setting as well as in corporate communications, giving her a well-rounded view of the public relations landscape. She has written about a wide range of topics including fishing spots on the Louisiana coast, game day programs, landscape features at community parks, and LSU’s 150 years of history. Julie received her B.A. in Mass Communication at Louisiana State University, with a concentration in public relations (and a minor in tailgating).

Courtney Greathouse

Ariel

Courtney Greathouse
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Courtney Greathouse

Account Manager

  • Believes baking is cathartic to the soul.
  • Loves to sing.
  • Does a very convincing baby cry.

As Account Manager, Courtney Greathouse brings a great deal to the Covalent table. A 2014 graduate of Shorter University in Rome, Georgia, Courtney received her B.A. in Communications, with concentrations in Public Relations and Advertising.

Prior to joining Covalent, she was a Community Marketing Specialist for Premier Health Consultants, planning and developing innovative marketing strategies to increase awareness of urgent care facilities and services, as well as serving as liaison to the communities at large.

She was also a Marketing Coordinator in the real estate industry in Nebraska, and assisted the PR and graphic design departments for her alma mater.

Margo Jolet

Power Girl

Margo Jolet
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Margo Jolet

Account Manager

  • Weiner dog fanatic, and proud “parent” to Barkley, her 16-year-old Mini Dachshund.
  • Bought her first Day Planner at 14, and has carried one ever since.
  • Has an extensive—and impressive—shoe collection.

With more than a decade of communications experience, Account Manager Margo Jolet has an extensive background in developing highly-effective communications strategies. Margo received her Master of Mass Communication, as well as a B.A. in English and a B.S. in Psychology from LSU, where she was a member of the Honor Society of Phi Kappa Phi.

 Before joining our team, she was LSU’s Associate Director of Marketing and Communications where she managed marketing campaigns and PR for more than 120 annual student activities and events. She served as Production Manager, spearheading community and university relations, and, as Writer/Editor, was responsible for marketing messages on behalf of the university.

In 2016, Margo wrote and defended her thesis, Weapons of Mass Communication: How the White House used Twitter to Talk About Obamacare, research from which was published by both the R Street Institute and a New York Times op-ed.

Jacob Lionberger
Syndrome
Jacob Lionberger
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Jacob Lionberger

Administrative Assistant

  • Has a secret obsession with crazy socks
  • Gets cranky without his morning Red Bull fix
  • Former marching band nerd

 

With a diverse background in music, theatre, finance and gaming, Jacob Lionberger is truly a Renaissance man and a welcome addition as our Administrative Assistant. A graduate of McNeese State University, Jacob earned his B.A. in Psychology, with coursework in both Visual Studies and Music. Before joining Covalent, Jacob worked as a Customer Service Representative for the Golden Nugget and L’Auberge Du Lac Casinos, and as a Retail and Personal Banker with Woodforest National and Iberia Bank. In his spare time, Jacob plays in the Trinity Baptist Church orchestra and Lake Charles Community Band, and volunteers in his community homeless shelter.

Daniela Marin

Superman

Daniela Marin
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Daniela Marin

Project Manager

  • Prefers mountains over the beach.
  • Will never say no to a cup of Earl Grey, cherries or popcorn.
  • Says that living in the U.S. feels like living in a movie.

A native of Romania, Daniela brings a unique skill set and international perspective to the Covalent Team. A graduate of Spiru Haret University in Bucharest with a B.A. in International Relations and European Studies, Daniela's eclectic work history has proven her to be a natural in a multitude of areas—from project management (of course) to new employee training to corporate communications. Her experience also includes creating and executing employee training, developing a consumer support call center and data entry department, research, and product development and testing.

Sami McBride
Wonder Woman
Sami McBride
LinkedIn

Sami McBride

Account Manager

  • Helps rescue dogs from shelters and trains them for their "FUR-ever" family
  •  Secretly wishes she was Joanna Gaines from Fixer Upper
  •  Believes College Football season is LIFE!

Sami McBride brings a fun & entergized combination of talent to our team as Account Manager. A graduate of University of Southern Mississippi, Sami received her B.A. in Marketing, with a minor in Business Administration. While attending USM, she was a Account Executive Intern for The ZOI Greek Directory, representing one of two USM Greek Life Ambassadors. Prior to joining Covalent Logic, Sami served as a Marketing Specialist for CC's Coffee House, overseeing marketing creative & digital media, creating & managing the local store's marketing efforts and spearheading their customer rewards program for all corporate and licensed locations. She also helped coordinate & manage all social responsibility fundraisers, in-store & out-of-store events.

Jim Overbey
Reep
Jim Overbey
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Jim Overbey

Copy Chief

  • Once drank an Arnold Palmer with Arnold Palmer
  • Participated in a 200-person pie fight on the estate of Oliver Hardy
  • Had starring role in a movie Rotten Tomatoes called "The worst film ever made, second only to Plan 9 From Outer Space."

Jim has created results-driven, award-winning concepts, copy, content and campaigns for virtually every audience, for virtually every industry, and in virtually every medium. He has collaborated with some of the top-rated agencies in Minneapolis, New York, Los Angeles, Houston and Baton Rouge to create successful national brand-awareness campaigns for clients such as Pennzoil, Texaco, Coke Foods, General Mills, Raising Cane’s and Whataburger.

In addition to his vast experience as a creative writer and broadcast producer, Jim is also an accomplished musician, voice talent, actor, and recipient of AdWeek Magazine’s Radio Copywriter of the Year award.

Fernanda Santos

Firebird

Fernanda Santos
LinkedIn

Fernanda Santos

Graphic Designer

  • Avid pencil collector (now in the hundreds), accumulated from her world travels
  • Cannot follow a recipe without adding her own creative touch
  • Seasoned Handywoman, who loves the challenge of a good DIY project

Growing up in the town of Pato Branco, Brazil, where her father owned a print shop, Fernanda knew her CMYKs before her ABCs. And from an early age, knew she was destined to design.

While attending the Universidade Positivo in Curitiba, Brazil, she worked for the prestigious Servico Nacional de Aprendizagem Comercial, gaining valuable skills in marketing, interior design, photography and illustration. Upon graduating with her Bachelor’s degree in Graphic Design, she continued honing her talents as Project Manager for Patograf Industria Grafica.

After leaving Brazil, she took North America by storm, working as a graphic designer for a design firm in Virginia and Texas. And today, Covalent is reaping the benefits of her vast experience and vital exuberance.

Imari Simmons

Nakia

Imari Simmons
LinkedIn

Imari Simmons

Content Coordinator

  • Toured Ireland with her high school choir
  • Well versed in writing and performing slam poetry
  • Is nuts about fruit, but won’t eat foods with fruit in them

Born and raised in Baton Rouge, Content Coordinator Imari Simmons may be one of our youngest team players, but she has quickly shown to be first string material. With a background that includes stints as a public speaker, poet, vocalist, staff writer and photographer for the Lion’s Roar (Southeastern Louisiana University’s newspaper) and volunteer for Big Buddy of Baton Rouge, Imari brings her own unique and creative approach to serving our clients.

Micah Theriot

Daredevil

Micah Theriot
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Micah Theriot

UX Designer/Developer

  • At 10, he fell on a wrought iron fence, got 30 stiches and a cool scar
  • Once lived on a 50-foot sailboat in the Bahamas
  • Summited Old Baldy Mountain (in Colfax County, New Mexico) with his dad

Creative and curious, Micah can think on his feet—and outside the box. After graduating from LSU with a Bachelor of Fine Arts in Digital Art, and a minor in Digital Media Arts & Engineering, Micah honed his talents as a front-end web developer for LSU’s Center for Computation and Technology and as a graphic designer. In addition, his digital-inspired artwork has been exhibited in galleries in Baton Rouge and Lafayette.

This guy knows the difference between generative and evaluative research. And with skills in research, illustration, design and web development, as well as proficiencies in web and A/V software, Micah is the consummate user-centered problem solver.

Darren Vincent
Captain America
Darren Vincent
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Darren Vincent

Sr. Graphic Designer

  • Honorary Autobot - don't ask.
  • Believes in doing it right or not at all.
  • Thinks hard work should be rewarded with a game of disc golf.

Darren brings more than 14 years of experience in brand cultivation and illustration to Covalent Logic. His architectural sensibility helps him to see beyond the aesthetic and into the practical, making Darren particularly invaluable to his clients.

Darren’s design work has included graphics and illustration for signage, packaging, magazine layout, illustration, digital (photo manipulation), identity, corporate communication, tradeshow materials and informational design. His skills have been utilized in everything from logos, stationery and brochures to magazines, banners and billboards. Darren’s clients include Genesis Energy, Our Lady of Mercy and the Downtown Development District. He graduated from Louisiana State University with a Bachelor of Fine Arts in graphic design.

Melissa Whitten
Rogue
Melissa Whitten
LinkedIn

Melissa Whitten

Content Coordinator

  • Has been a vegetarian since the age of five.
  • Once saved two puppies from a fire.
  • Is a full-on fan of full-contact Mixed Martial Arts.

One of our newest Content Coordinators, Melissa Whitten is a 2017 graduate from Southeastern Louisiana in Hammond. While earning her B.A. in English, Melissa was an “Urgency” writer for Utilus, due to her writing skills and her ability to hit every deadline. During that time, she was also a contributing writer and full-time librarian for the Louisiana Resource Center for Educators, where she developed a cost-saving library model, and spearheaded their content marketing and social media accounts. Her literary talents and ability to think quickly on her feet make her an invaluable member of our web development and corporate branding teams. 

Sally Wood
Granny Goodness
Sally Wood
LinkedIn

Sally Wood

Accounting Manager

  • This Wizard of Oz fan wants you to pay your bill in 30 days or she’ll visit you in her pink bubble.
  • Loves singing in a choir and playing handbells.
  • Don't ask to speak to her before 9:30 a.m. (Seriously, just don't do it).

Sally joined the Covalent Logic team in February 2011 after a long list of impressive adventures, including a B.A. in Math, a B.A. in Music and a B.M. in Harp.

Before she began at Covalent Logic, Sally kept the books for a number of other companies—such as Classical Recording Company and Oil and Gas Royalty. She was also a professional harpist for several symphonies where she played with the likes of Pavarotti, Moody Blues and Aretha Franklin.

Poulin Wu, Ph.D.
Mr. Incredible
Poulin Wu, Ph.D.
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Poulin Wu, Ph.D.

Chief Software Architect

  • Wanted to save the world with a combinatorics theorem.
  • Gets more pleasure from problem solving than a great meal.
  • Dreams in mathematical solutions.

Poulin holds a doctorate in mathematics and a master’s in computer science from Louisiana State University. He has more than 10 years of experience developing complex, Web-related applications and is a Certified Macromedia ColdFusion Developer. Poulin is proficient with ColdFusion, XML, Perl, C++, C, Visual Basic Java, JavaScript, HTML and is an expert in database development.

As Covalent Logic’s Chief Software Architect, he applies his diverse skill sets to devise and implement clever solutions to the most challenging programming scenarios.

It’s okay.

We’ll hold your hand.

We’re full service, full time.

That means we work nights and weekends. We take your calls and respond to your emails. We build the timeline with you to meet your goals. We work with your budget to make sure we’re making our efforts where you see value. Need a place to sit, think and write… come to our office, have coffee and work uninterrupted. You’re invited. We collaborate. Really. If you come up with a brilliant idea, we’ll execute it. If you need the ideas, but have other resources to execute it, we aren’t offended. Let’s just get it done.

Learn more about our servicesGiving Back

Read between the lines.

We don’t always get the credit, and we’re okay with that.

We take satisfaction in being a part of your success and watching you get the credit. In this news stream, we’ve included articles about our staff members and coverage of projects we’ve worked on, but there’s plenty missing. Sometimes we have a confidentiality agreement, sometimes our work is peripheral to a larger campaign. And then some of the stuff we do is really routine and not worthy of a big article. But, we execute it with precision anyhow.

You’ll have to trust us—we’ve done IPOs, multi-national campaigns in other languages, internal newsletters for hundreds of thousands employees. And last week we designed an ad for a start-up that had almost no budget, but we believed in it.

  • How S&H Green Stamps Ushered in the Age of Rewards Programs

    When one thinks of the history of consumer reward programs (and who doesn’t?), the 1700s usually don’t spring to mind. But it was during this time that merchants gave out copper coins with purchases to entice customers to return and use them on their next shopping spree. And while giving away coins left a lot to be desired in the cost-effectiveness category, as an incentive in getting repeat business, it worked beautifully.

  • Baton Rouge Public Relations Association Honors

    The Baton Rouge Chapter of the Public Relations Association of Louisiana celebrated another year of PR excellence in the Capital City by honoring top achievers in the field today at its Annual Awards Ceremony held at the Watermark Hotel.

I want more news

Ooooh shiny!

We win awards, just like all agencies win awards.

But, we don’t rest on our laurels. Accolades and recognition may come, but we expect to get better with every project we do. When we finish a project, we don’t focus on the shiny objects—we keep thinking about how we can do even better next time. Meeting your strategic goals matters more to us than awards. But just in case you need to know we’re winners, here’s a short list:

  • ADDYs for advertising
  • Tellys for video
  • Lanterns for Public Relations
  • Communicator Awards for corporate communications
  • Golden Bridge award for product development
  • Bulldog award given by journalists to agencies and companies they cover
  • Vema award for multi-media arts
  • Numerous awards for sales and marketing in the various industries we work for

But, really… we prefer if *you* win awards.

Addy's Award
Bulldog Award
Communicator Award
Golden Bridge Award
Lantern Award
Stevie Award
Tellys Award
Vema Award

3… 2… 1… Contact.

If your company is ready to make a bold statement with graphic design, communications, public relations or web development—or anything really—get in touch with us. We don’t scare easily.

Stafford Wood

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