Few colors are as in your face as orange. And while many have a love/hate relationship with it, there is a method behind the madness in its marketing usage.
You want to think out of the box, go out on a ledge, or maybe just get your message out there. Taking a risk can be difficult. That’s why you need a risk-taker in your corner. You might want an innovative product on the web—something that’s never been done before. Maybe you need a campaign to promote your company or announce a new endeavor. We can do that.
Our process is as unique as your problem. We don’t “save as.” We don’t use a formula. We draw from our canvas of experience—whether you need a website, graphic design, investor communications, public relations, an advertising campaign, videos, brand management or help in a crisis—we’ve got you covered. We’re nimble enough to respond to your needs and diligent enough to get the job done.
We believe that two heads are better than one. You’ll find us bouncing ideas off each other all day long to get to another right answer. Because one approach is not enough. We explore possibilities and options until you’re satisfied. You can’t learn what we do in a classroom (though our people *love* to get degrees), so it’s the experiences—all of them—that count. Our wide variety of backgrounds, past lives and time travel adventures drive our ability to innovate. But, former experience as a barista is always a plus!
Stafford studied at Boston College and is a Phi Beta Kappa graduate of LSU in Political Science with a minor in Eastern European, Soviet and Russian Area Studies... which someone once defined as a degree in "Eccentric Studies."
Daniel provides art direction and management to Covalent Logic’s team of designers, overseeing their concurrent projects across a variety of media. His creative knowledge combined with focused organizational skills allow him to simultaneously usher other designers’ projects along while also managing and creating his own. Daniel’s deep understanding of the problem solving nature inherent to design work makes him not only a valuable creative asset but also a relevant critical thinker.
Daniel has worked for several Baton Rouge-based companies, including serving as Art Director at Diane Allen and Associates from 2006 to 2013. He most recently served as Creative Director of Marucci Sports. He graduated from the Savannah College of Art and Design with a Bachelor in Fine Arts in graphic design.
As one of the founding members, Stacey has been with Covalent since its inception in 2005. She is deeply committed to leading the creative team with passion and vision. Equally adept at both print and Web design, Stacey's diverse skill set and traditional design background enable her to develop quality solutions for both media. Her work has received multiple awards including the Business Report's Technology & Web Awards Website of the Year as well as regional and international awards of Excellence and Distinction from The Communicator Print Media Awards, Lantern Awards and Public Relations Society of America Awards.
Stacey has worked with a variety of clients across many industries including healthcare, athletics, hospitality, government and many more. She graduated from Louisiana State University with a Bachelor of Fine Arts degree in graphic design and has more than 15 years of experience in the industry.
With over 24 years in marketing and communications, Trae has done it all. From marketing coordinator to creative manager, webmaster to advertising sales -- you name it, he’s probably done it. Creative and efficient, he is uniquely suited to his role as Director of Production.
Trae ensures that our team works seamlessly through every step from proposal to campaign evaluation helping us to provide our clients the best product. He coordinates individuals with varying talents and manages workflow so that each project meets our high standards and our clients’ needs.
His ability to swiftly implement developer changes to various sites and softwares makes him a valuable asset to Covalent Logic. Stephen graduated with a Bachelor of Science in Computer Science from Southeastern Louisiana University.
Before starting at Covalent Logic in November 2015, Stephen previously consulted for multiple fortune 500 companies while working for IBM. He brings a wealth of knowledge in front-end design and development, back-end infrastructure, and implementation of external APIs.
New Jersey native, and 2015 graduate from LSU with a B.A. in Mass Communications, Cody Cifelli has a honed a diverse skillset of talents including political communications, public and media relations, as well as digital marketing and design.
Prior to his role as Content Coordinator, Cody was a Strategic Communications Liaison within the Louisiana Department of Education, where he monitored fiscal legislation for the Department, and assisted in the submissions to the Board of Elementary / Secondary Education. He also served as a Data Entry Specialist for the HIV/AIDS Alliance Region Two (HAART), and was a communications volunteer for the Republican Party of Louisiana.
Maria Connolly brings a fresh wealth of talent to our team as Account Manager. A graduate of Louisiana State University, Maria received her B.A. in Mass Communications/Public Relations, with minors in both Business and Psychology. While attending LSU, she was a marketing/PR intern for Woman’s Hospital of Baton Rouge.
Prior to joining Covalent Logic, Maria served as Brand Ambassador for DIG Magazine, overseeing marketing and digital media, and acting as communications liaison between clients and sponsors. She also helped coordinate city-wide branding events and fundraisers including Restaurant Week, Burger & Beer Week and The Louisiana Marathon. Maria also served as Executive Director for the Miss LSU-USA Pageant, and is currently on the Board of Directors for Forum 35.
After 5 years in hospitality and tourism, Julie has traded in her heels for steel toe boots. She now spends her days at a construction site to manage internal communications, public relations and marketing for a major international client.
Julie has experience in an agency setting as well as in corporate communications, giving her a well-rounded view of the public relations landscape. She has written about a wide range of topics including fishing spots on the Louisiana coast, game day programs, landscape features at community parks, and LSU’s 150 years of history. Julie received her B.A. in Mass Communication at Louisiana State University, with a concentration in public relations (and a minor in tailgating).
As Account Manager, Courtney Greathouse brings a great deal to the Covalent table. A 2014 graduate of Shorter University in Rome, Georgia, Courtney received her B.A. in Communications, with concentrations in Public Relations and Advertising.
Prior to joining Covalent, she was a Community Marketing Specialist for Premier Health Consultants, planning and developing innovative marketing strategies to increase awareness of urgent care facilities and services, as well as serving as liaison to the communities at large.
She was also a Marketing Coordinator in the real estate industry in Nebraska, and assisted the PR and graphic design departments for her alma mater.
With more than a decade of communications experience, Account Manager Margo Jolet has an extensive background in developing highly-effective communications strategies. Margo received her Master of Mass Communication, as well as a B.A. in English and a B.S. in Psychology from LSU, where she was a member of the Honor Society of Phi Kappa Phi.
Before joining our team, she was LSU’s Associate Director of Marketing and Communications where she managed marketing campaigns and PR for more than 120 annual student activities and events. She served as Production Manager, spearheading community and university relations, and, as Writer/Editor, was responsible for marketing messages on behalf of the university.
In 2016, Margo wrote and defended her thesis, Weapons of Mass Communication: How the White House used Twitter to Talk About Obamacare, research from which was published by both the R Street Institute and a New York Times op-ed.
With a diverse background in music, theatre, finance and gaming, Jacob Lionberger is truly a Renaissance man and a welcome addition as our Administrative Assistant. A graduate of McNeese State University, Jacob earned his B.A. in Psychology, with coursework in both Visual Studies and Music. Before joining Covalent, Jacob worked as a Customer Service Representative for the Golden Nugget and L’Auberge Du Lac Casinos, and as a Retail and Personal Banker with Woodforest National and Iberia Bank. In his spare time, Jacob plays in the Trinity Baptist Church orchestra and Lake Charles Community Band, and volunteers in his community homeless shelter.
A native of Romania, Daniela brings a unique skill set and international perspective to the Covalent Team. A graduate of Spiru Haret University in Bucharest with a B.A. in International Relations and European Studies, Daniela's eclectic work history has proven her to be a natural in a multitude of areas—from project management (of course) to new employee training to corporate communications. Her experience also includes creating and executing employee training, developing a consumer support call center and data entry department, research, and product development and testing.
Sami McBride brings a fun & entergized combination of talent to our team as Account Manager. A graduate of University of Southern Mississippi, Sami received her B.A. in Marketing, with a minor in Business Administration. While attending USM, she was a Account Executive Intern for The ZOI Greek Directory, representing one of two USM Greek Life Ambassadors. Prior to joining Covalent Logic, Sami served as a Marketing Specialist for CC's Coffee House, overseeing marketing creative & digital media, creating & managing the local store's marketing efforts and spearheading their customer rewards program for all corporate and licensed locations. She also helped coordinate & manage all social responsibility fundraisers, in-store & out-of-store events.
Jim has created results-driven, award-winning concepts, copy, content and campaigns for virtually every audience, for virtually every industry, and in virtually every medium. He has collaborated with some of the top-rated agencies in Minneapolis, New York, Los Angeles, Houston and Baton Rouge to create successful national brand-awareness campaigns for clients such as Pennzoil, Texaco, Coke Foods, General Mills, Raising Cane’s and Whataburger.
In addition to his vast experience as a creative writer and broadcast producer, Jim is also an accomplished musician, voice talent, actor, and recipient of AdWeek Magazine’s Radio Copywriter of the Year award.
Creative and curious, Micah can think on his feet—and outside the box. After graduating from LSU with a Bachelor of Fine Arts in Digital Art, and a minor in Digital Media Arts & Engineering, Micah honed his talents as a front-end web developer for LSU’s Center for Computation and Technology and as a graphic designer. In addition, his digital-inspired artwork has been exhibited in galleries in Baton Rouge and Lafayette.
This guy knows the difference between generative and evaluative research. And with skills in research, illustration, design and web development, as well as proficiencies in web and A/V software, Micah is the consummate user-centered problem solver.
Darren brings more than 14 years of experience in brand cultivation and illustration to Covalent Logic. His architectural sensibility helps him to see beyond the aesthetic and into the practical, making Darren particularly invaluable to his clients.
Darren’s design work has included graphics and illustration for signage, packaging, magazine layout, illustration, digital (photo manipulation), identity, corporate communication, tradeshow materials and informational design. His skills have been utilized in everything from logos, stationery and brochures to magazines, banners and billboards. Darren’s clients include Genesis Energy, Our Lady of Mercy and the Downtown Development District. He graduated from Louisiana State University with a Bachelor of Fine Arts in graphic design.
One of our newest Content Coordinators, Melissa Whitten is a 2017 graduate from Southeastern Louisiana in Hammond. While earning her B.A. in English, Melissa was an “Urgency” writer for Utilus, due to her writing skills and her ability to hit every deadline. During that time, she was also a contributing writer and full-time librarian for the Louisiana Resource Center for Educators, where she developed a cost-saving library model, and spearheaded their content marketing and social media accounts. Her literary talents and ability to think quickly on her feet make her an invaluable member of our web development and corporate branding teams.
The Human Torch
A multi-talented individual with a multifaceted career, Dan is an invaluable asset in the realms of strategic marketing and communications solutions.
Graduating with a Bachelor’s in Communications from the University of Oregon, Dan began his career in Los Angeles as a lighting specialist, working on Academy Award winning films, as well as internationally advertising campaigns for Nike, Pepsi, McDonald’s and Mercedes-Benz. After earning his Master's in Advertising and Brand Strategy from the University of Texas, the first joined GSD&M in Austin as Brand Strategist, spearheading research and development for clients like AARP, Chili’s and Wal-Mart, then led their Chicago office for clients that included Ace Hardware and Popeye’s. While in Chicago, Dan was an instructor and Faculty Advisor for DePaul University’s Communications Department, and created a partnership between DePaul and Chicago-based ad agencies, which allowed students to see firsthand the inner workings and daily challenges of real world advertising.
Sally joined the Covalent Logic team in February 2011 after a long list of impressive adventures, including a B.A. in Math, a B.A. in Music and a B.M. in Harp.
Before she began at Covalent Logic, Sally kept the books for a number of other companies—such as Classical Recording Company and Oil and Gas Royalty. She was also a professional harpist for several symphonies where she played with the likes of Pavarotti, Moody Blues and Aretha Franklin.
As Covalent Logic’s Chief Software Architect, he applies his diverse skill sets to devise and implement clever solutions to the most challenging programming scenarios.
That means we work nights and weekends. We take your calls and respond to your emails. We build the timeline with you to meet your goals. We work with your budget to make sure we’re making our efforts where you see value. Need a place to sit, think and write … come to our office, have coffee and work uninterrupted. You’re invited. We collaborate. Really. If you come up with a brilliant idea, we’ll execute it. If you need the ideas, but have other resources to execute it, we aren’t offended. Let’s just get it done.Learn more about our servicesGiving Back
We take satisfaction in being a part of your success and watching you get the credit. In this news stream, we’ve included articles about our staff members and coverage of projects we’ve worked on, but there’s plenty missing. Sometimes we have a confidentiality agreement, sometimes our work is peripheral to a larger campaign. And then some of the stuff we do is really routine and not worthy of a big article. But, we execute it with precision anyhow.
You’ll have to trust us—we’ve done IPOs, multi-national campaigns in other languages, internal newsletters for hundreds of thousands employees. And last week we designed an ad for a start-up that had almost no budget, but we believed in it.
Few colors are as in your face as orange. And while many have a love/hate relationship with it, there is a method behind the madness in its marketing usage.
Nestled in the meaty curve between yellow and red, orange may be a secondary color, but it takes a backseat to no one. So, in chasing orange down to its roots, we found intriguing facts ranging from the historical to the comical.
Our friend, Shane Parrish at Farnam Street, describes the origin of the name of the Red Queen Principle like this: “In Through the Looking Glass, Alice, a young girl, gets schooled by the Red Queen in an important life lesson that many of us fail to heed. Alice finds herself running faster and faster but saying in the same place.
Color is a language all its own, with the ability to speak much louder than words. From every corner of the globe, a color can be immediately recognized and understood, and more importantly, it can profoundly impact us mentally, physically and spiritually. Which brings us to red, and how as a language, it screams at the top of its lungs.
Market research gives you a clearer insight of your brand, and tells you what’s working, what’s not, and most importantly, what you can do to change that. The best research results, the ones that make a difference to the bottom line, come from having a well thought out research plan that determines what data is needed, and the best collection method for gathering that data.
Covalent Logic welcomes Dan Windels to our team to focus on Brand Strategy through Market Research and Analysis. Dan has excelled as a senior-level brand strategist and market researcher at world-class agencies in Austin and Chicago, as well as teaching marketing and advertising courses at DePaul University. With his experience wielding in-depth research tools, Covalent Logic can now provide even more informed and insightful business solutions for all our clients, including:
But, we don’t rest on our laurels. Accolades and recognition may come, but we expect to get better with every project we do. When we finish a project, we don’t focus on the shiny objects—we keep thinking about how we can do even better next time. Meeting your strategic goals matters more to us than awards. But just in case you need to know we’re winners, here’s a short list:
But, really… we prefer if *you* win awards.
Of course, it’s possible that you aren’t actively looking for a job right this red hot minute, but you’re interested in discussing business opportunities, or you see yourself merging with, consulting for, or building the Covalent team. Feel free to send a completely confidential proposal, résumé, idea or other message to Grace Ann Ourso at firstname.lastname@example.org.