BlogWho’s in Charge Here? Oligarchy and Some Rules on Ruling
Which words describe your company?
Give this list to all of the managers in your company. Ask them to circle which words they feel describe your company. See if you're all in agreement, or if you have some wide discrepancies in-house. Once you're all in agreement internally, you can truly begin to focus your marketing and outreach efforts using one voice and brand design.
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