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Choosing Your Domain Name: Don't Make These Mistakes!

When .com isn't .communicating

Choosing a domain name is tricky business. Here are some suggestions to help:


A good test is to make it easy to say. Test the name in a sentence or two:
Answer phone "___________, may I help you?"
Talk to board " At _____________, we pride ourselves in..."
Yes, I've started a new company, "________________"

Some options to add to your brand -- you could end it with:
Group
Firm
Associates
Partners
Professionals
Managers
Practice

You'll also want to consider what else is spelled by your chosen name - since there's no punctuation, spacing or capitalization to make sense of the name. Here are some examples of the worst domain names I've encountered:

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