BlogChoosing Your Corporate Colors
Choosing Your Domain Name: Don't Make These Mistakes!
When .com isn't .communicating
Choosing a domain name is tricky business. Here are some suggestions to help:
- Get .com of the name. The dot com version is better than a "better" dot net or dot tv.
- Don't use dashes in the name. Yes, you can use them, but you shouldn't.
- Avoid number in the domain name. If you do use a number, be sure and buy two versions. For instance, www.my5companies.com should also own www.myfivecompanies.com
- Generally avoid "e" "i" and "x" names. They're a little dated now and will only get moreso with time.
- Shorter is better, but make it reasonable to spell. Don't leave out letters to create abbreviations.
- It should be explainable, but doesn't have to be explained.
- A multi-layered name is great.
A good test is to make it easy to say. Test the name in a sentence or two:
Answer phone "___________, may I help you?"
Talk to board " At _____________, we pride ourselves in..."
Yes, I've started a new company, "________________"
Some options to add to your brand -- you could end it with:
You'll also want to consider what else is spelled by your chosen name - since there's no punctuation, spacing or capitalization to make sense of the name. Here are some examples of the worst domain names I've encountered:
- The William Morris Agency in L.A. is the largest representative firm for Hollywood actors, etc. Instead of conveying "Who Represents?" like they wanted "whore presents.com" gives a better reflection of what they actually do for a living.
- Doctor's Exchange owns "doctor sexchange.com"
- This one's just a little too long: "Masterandcommander-thefarsideoftheworldmovie.com" I mean, really, masterandcommanderthefarsideoftheword.com wasn't available?
- LSU just launched a new campaing for the baseball team - "makeyourpitch.com" could be interpreted as "make your p itch"
- "Use Doil.com" and "T Women.com" instead of "used oil" and "two men."
- jericholives.com - Is it for Olives, or a religious site?
- Finally, my friend owns Holden and Associates and actually had a Web person suggest "holdass.com"