Email Marketing Communications

Developing and executing simple or complex email newsletters, communications and campaigns including list management, creative and mail delivery. Writing, editing and distributing mass messages via text to customers and community stakeholders.

 HOW WE WORK

Our goal is always to help you achieve your goals. Your business goals. Your organization's goals. We believe that communications is a tool that supports what your organization is trying to achieve. Supporting your mission and vision for the future. Our first step is to analyze how you are spending your budget of time and money to find ways to make this investment have a great return. If you are already using email and SMS communications, we'll look at your audiences, messaging, design, frequency, templates, automations and integrations to be sure you're using best practices to build a better audience and move them towards reaching your goals for them. 

Are there other ways you could be using your tools? 

Finding ways that what you already have could be used to reach other goals is a particular strength of Covalent Logic. If you're already sending to prospective customers, what about existing customers? Can we change your service delivery to be more automagical? 

What questions do you have? 

Invariably, you've started using a tool, but have questions or ideas for how you could use it differently. We can help you answer things like: 

• What's the best way to build my audience? 
• How do I segment to send more customized emails?
• What's an automation? Can it be bespoke, or does it have to be generic?
• How does email marketing work with my website?
• What's a drip campaign? Would it help me? 

Creating an email marketing plan

If you aren't already using email and SMS marketing, we can build your plan. Answers to the most common planning questions, from signup sources to send frequency.

• Does email marketing actually work? The ROI numbers that prove email is still one of the most cost-effective marketing channels.
• How do you get started with email marketing? The foundational steps from setting goals to tracking performance.
• Which email marketing platform should you use? What to look for in an all-in-one platform.
• How much does email marketing cost? Pricing options from free plans to premium tiers.
• What makes an effective email marketing strategy? Tips for goal-setting, segmentation, content planning, testing, and performance tracking.
• How do you build a high-quality email list? Proven methods for growing and maintaining an engaged subscriber base.
• Should you buy email lists? Why purchased lists hurt your brand and what to do instead.
• How should you design your emails? Design fundamentals and practical tips for clear, mobile-friendly emails.
• Should you test your emails before sending them out? Pre-send checks and A/B testing strategies to improve results over time.

How do you get started with email marketing?

Getting started with an email marketing campaign strategy isn't complicated. Follow these foundational steps and build from there:

• Define clear, measurable goals: Decide what you want your emails to accomplish, whether that's driving sales, growing your list, or increasing repeat purchases. Specific targets like "boost email revenue by 20% this quarter" give you something to measure against.

• Identify and segment your target audience: Not everyone on your list wants the same thing. Group subscribers by behavior, purchase history, or where they are in the customer journey so you can send more relevant emails.

• Create a content plan: Map out what you'll send and when. A mix of promotional emails, helpful content, and transactional updates keeps your list engaged without feeling repetitive.

• Personalize messaging: Go beyond first names. Use subscriber data to tailor product recommendations, offers, and content to what each person actually cares about.

• Automate repetitive touchpoints: Use email automation to create flows for things like welcome series, abandoned cart reminders, and post-purchase follow-ups so you're reaching people at the right moment without manual effort.

• Track and optimize performance: Monitor metrics like open rates, click-through rates, and conversions. Use that data to refine your approach. What's working should get more attention, what's not should get adjusted.

MAILCHIMP PRO PARTNER

As a proud Mailchimp pro partner, we’re excited to teach you what you can do with their all-in-one Marketing Platform. We can help you grow your business with email, SMS (texting) marketing and automations, websites and landing pages, social and advertising, and other communications tools. Earning Mailchimp partner status is Mailchimp’s official stamp of approval, and becoming certified in Mailchimp means you can rest easy knowing you’re in good hands with a professional who knows their stuff. A criterion for being accepted as a Mailchimp partner and maintaining partner status is ongoing certification courses to ensure advanced-level proficiency across the Mailchimp platform. We have access to premium support, which means faster support for you, too. As insiders, we get a first look at upcoming product releases and participate in beta testing for new features and products, with early training opportunities. Even if you're already using Mailchimp, we can do a free analysis of your email communications and integrations to make sure you're getting the most out of your investment of time and money in this important facet of your communications plan.