Cleco is a regulated electric utility serving nearly 300,000 customers across Louisiana. Covalent Logic has the privilege of being at the helm of the organizations entire social media presence. We’re behind the scenes managing Cleco’s calendar and content on platforms including Facebook, LinkedIn, Instagram and X. Our content is based on a strategy we developed alongside the client, working hand-in-hand to ensure messaging is on point, positive and timely. Our responsibilities include scheduling posts, monitoring engagement, responding to customer messages and delivering monthly performance reports to the corporate communications team. At the heart of this project is timely, responsive engagement with Cleco’s customers.
Project Goals
The primary goal of this project was to foster positive engagement and improve customer sentiment for Cleco, with a secondary goal of educating both residential and commercial customers about the company’s available resources and initiatives.
Strategy
To kick off the project, Covalent Logic met with Cleco’s corporate communications team to understand their social media goals, challenges, and current efforts. The team shared that they lacked capacity for consistent monitoring and struggled with the creative side of content. Covalent then conducted a social media audit, revealing that while customers were actively engaging with Cleco online, responses lacked consistency in tone. To address this, the team developed a unified communication style, stylized graphics, and canned responses to create a more consistent and efficient customer experience across platforms.
Audience
Cleco Customers, Community Partners, Existing and Potential Employees
