Manda Fine Meats

Founded in Baton Rouge in 1947, Manda has become synonymous with quality sausage and a mealtime staple throughout Louisiana. And when they teamed up with the Tigers to become the Official Smoked Sausage of LSU Athletics, they knew they needed to bring Covalent into the game. As a long-time tailgating tradition, we reminded fans that it’s Manda’s quality and originals seasonings that keeps everyone “running back for more.”

Manda Fine Meats Becomes ‘The Official Smoked Sausage of LSU Athletics’
April 7, 2022
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BATON ROUGE — Manda Fine Meats is now the Official Smoked Sausage of LSU Athletics. The company announced the four-year partnership with LSU Athletics today, which kicks off immediately.

“LSU Athletics is excited to welcome Manda Fine Meats as the ‘Official Smoked Sausage of LSU Athletics,’” said Lance Burgos, general manager of LSU Sports Properties. “LSU Athletics congratulates Manda Fine Meats on their 75th anniversary and looks forward to this partnership for many years as Manda’s has been a local favorite to the best fans in college athletics.”

“As a third generation, family-owned company, my brothers and I are proud to become The Official Smoked Sausage of LSU Athletics,” says Bobby Yarborough, the company’s CEO. “As our company begins to celebrate its 75th year in business this fall, we could not be more pleased to be doing so as the Official Smoked Sausage of LSU Athletics. We feel that the true grit and hard work of Manda’s founders and current team members mirror the true grit and hard work of our LSU Athletes, and this is what sticks in our mind as we partner with LSU Athletics as the Official Smoked Sausage.”

In its 75 years in operation, Manda has built a long tradition of community, quality and family, firmly establishing itself as a valued member of the Baton Rouge community. Manda looks forward to the continued growth and connection that they anticipate from this exciting partnership, as they continue to serve the best quality products to their customers.

About Manda Fine Meats
Manda Fine Meats is a family-owned and operated business, since 1947, specializing in Smoked Sausage, Cracklins, Andouille, Boudin, Cajun Deli Meats and Hog Head Cheese. Manda products can be found in retailers in Louisiana, Texas, Mississippi, Florida and Alabama. Additionally, Manda supplies businesses in food service and institutional settings nation-wide. For more information about Manda Fine Meats and to see where its products are sold, visit mandafinemeats.com.

Manda Fine Meats and LSU collaborate to double down on Manda sausages being the Official Smoked Sausage of LSU Athletics with a home run of a radio spot. Then, as their 75th anniversary approached, they asked us to continue their winning streak by cooking up some celebratory creative.

Centered around the theme of “Serving the Best” (Sausage AND people), the multi-media campaign, which included TV, radio, print and social media, was their opportunity to thank their loyal customers for always having Manda in the mix, while touting the fact that “After 75 years, the flavor still says it all.”