Manda Fine Meats
Founded in Baton Rouge in 1947, Manda has become synonymous with quality sausage and a mealtime staple throughout Louisiana. And when they teamed up with the Tigers to become the Official Smoked Sausage of LSU Athletics, they knew they needed to bring Covalent into the game. As a long-time tailgating tradition, we reminded fans that it’s Manda’s quality and originals seasonings that keeps everyone “running back for more.”
Then, as their 75th anniversary approached, they asked us to continue their winning streak by cooking up some celebratory creative.
Centered around the theme of “Serving the Best” (Sausage AND people), the multi-media campaign, which included TV, radio, print and social media, was their opportunity to thank their loyal customers for always having Manda in the mix, while touting the fact that “After 75 years, the flavor still says it all.”