Stafford Wood’s debut title, On the Record: The Essential Guide to Media Relations, is the ultimate source for learning how to attract media attention, manage media inquiries, perform confidently in any interview and develop strategic crisis communications for your organization. This no-nonsense book was started with a pen and paper more than 15 years ago, as a way for Stafford to help guide her clients as they navigated the media landscape. Over the years, the book evolved into what it is today—a reference guide that you’ll pull off the shelf over and over as you and your team consider when, if and how to work with your local reporters to accomplish your business goals.
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On the Record: The Essential Guide to Media Relations
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