Back to Portfolio
Project

Office of the Governor "Mask-up"

Services
Copywriting
Public Relations
Social
Strategy
Video

To unite the state in avoiding the spread of COVID-19, Covalent was asked to assist the Governor’s Office by providing a serious message with a Louisiana twist. The “Mask-up” campaign encourages everyone to “be smart and do your part” and includes pre-roll video, digital ads, social media posts and ads, as well as billboards and ongoing updates to the Governor’s website.