1. Have you purchased a CKC puppy?

Yes

If no, skip to end the survey and submit.

2. Why did you choose to purchase from a CKC breeder?

3. Did the breeder show you how to complete the registration process for your new puppy?

Yes

Did this make you more likely to register your puppy?

Did this make you less likely to register your puppy?

4. Have you registered your puppy yet?

Yes

Yes (If selected, the questions below will appear.)

Indicate the reasons you registered your new puppy with CKC.

The breeder talked with me about registering my puppy.

I want the official registration certificate showing I am the new owner.

I wanted a pedigree, dog tag, microchip, or other services/products.

I believe there are other benefits to registering my puppy.

I expected to get more information about my dog; its breed, health tips, training, etc.

I want to eventually breed my dog.

Other

Please rate the following:

On a scale of 1 to 5 (1 = Very Easy to 5 = Very Difficult)

The process of purchasing a puppy.

The process of registering your puppy.

No (If selected, the questions below will appear.)

Why haven’t you registered your puppy with CKC yet? Please select all that apply.

Everything that I need to know is on the paperwork that I received from the breeder.

I just bought it as a pet and registration is not important to me

I’m never going to breed or show it so the papers aren’t important

I don’t have time – the process is confusing

The breeder did not indicate I needed to do this

I don’t see the value in spending extra money to register the puppy.

Other

Which of the following would influence your decision in registering your puppy?

On a scale of 1 to 5 (1 = Very Likely to 5 = Very Unlikely), please rate the following:

Understand more clearly what are the benefits of registration.

Receive valuable socialization and training resources (such as videos and literature) to help with house training and basic manners.

Access to discount care packs with things like a collars, dogtags, leashes, microchip ID, toys, and treats.

Being able to compete in CKC events and earn points for my dog.

Discounts/coupons to pet supply retail partners.

Access to online training classes.

Would you be interested in learning more about the benefits of registering your puppy and the CKC membership experience?

Yes

5. Would you recommend the breeder (seller) of your puppy?

Yes

If yes, why?

If no, why not?

6. Would you recommend CKC for registration services and products?

Yes

7. What are some ways CKC could improve the puppy registration process?

8. Were you previously aware of Continental Kennel Club (CKC) before purchasing your puppy?

Yes

Have you ever contacted CKC’s Customer Support?

Yes

What was the reason for your call?

Questions about registration, services or products.

Questions about a breeder.

Questions about a breed, breeding, or health of dog.

Other

Check all that apply

Other

Tell us about your experience with the Customer Support Representative you spoke with.

On a scale of 1 to 5 (1 = Very Satisfied to 5 = Very Dissatisfied) please rate your experience in the following categories:

Being courteous, helpful, and attentive.

Promptness of Solution/Response.

Knowledge of the registration process and explained it clearly.

Having answered all questions satisfactorily.

Do you feel your experience with could have been improved in some way?

Yes

Yes (If selected, please explain how.)

Please provide any additional information or feedback about your experience with CKC’s Customer Support.

9. Do you own other dogs? Yes/No

Yes

Yes, I have ______ more CKC dogs.

5 or more

Yes, I have ______ dogs registered with other clubs.

5 or more

Yes, I have ______ Non-registered dogs.

5 or more

Yes, I have ______ rescued dogs.

5 or more

10. Tell us a little about yourself

What is your age?

Please select your gender.

What is your race/ethnicity? (Please select one.)

BATON ROUGE

WASHINGTON D.C.

HOUSTON

SANTA FE

Continental Kennel Club: New Puppy Owners Survey

On a scale of 1 to 5 (1 = Very Easy to 5 = Very Difficult)

On a scale of 1 to 5 (1 = Very Likely to 5 = Very Unlikely), please rate the following:

On a scale of 1 to 5 (1 = Very Satisfied to 5 = Very Dissatisfied) please rate your experience in the following categories: