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The Big Picture: Twitter for MarketingThe philosophy of using Twitter
Twitter is an outstanding communication tool for three main reasons:
- Twitter enables you to release brief, informational nuggets to a worldwide audience.
- Twitter encourages conversations and communication.
- Twitter is word-of-mouth marketing - the most successful type of marketing.
What's the Goal?
Spreading the message.
For people to spread your message, they have to believe you. They have to believe you are passionate about your business, thoughts and opinions. They have to believe you are sincere in your comments and responses. They have to know you are authentic. The same things that make someone a leader in real life, gain the respect of followers in Twitter. People want to have an Insider-someone they know is telling the truth and they trust. Basically, the goal and purpose of Twitter is to get people to trust you and your brand.