New FTC Law Revisions for Advertisers and Bloggers

The Federal Trade Commission has recently made changes governing endorsements and testimonials that will affect advertisers and bloggers. As these changes will affect many of our clients, we would like to share them publicly to raise awareness.

As the announcement, published by the FTC on October 5, states, "the notice incorporates several changes to the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising, which address endorsements by consumers, experts, organizations, and celebrities, as well as the disclosure of important connections between advertisers and endorsers."

Please note, this is not legal advice. We encourage you to consult your legal team or lawyer concerning the changes listed below.

Please visit to read the full article. Click on 'Text of the Revised Endorsement and Testimonial Guidelines' to view the changes and examples in the official notice.

Like it? Share it. (Go ahead, we don’t mind.)