Your Social Strategy Needs to Be Less Promotional

Earlier this month, Facebook announced further changes to its newsfeed (or, rather, the algorithm that determines what shows up in your newsfeed). These changes will be implemented in January. Facebook says that it does not expect this change to affect most Pages. That said, Pages that post what Facebook considers to be “overly promotional” content will see their engagement drop.

The short version: Facebook will penalize Pages that post content it deems to be “overly promotional,” which it describes as posts with the sole goal of pushing users to buy products or install an app, post that encourage users to enter promotions without content and posts that reuse content from ads.

These changes are outlined in Facebook’s news page here:


A couple of things to consider when working on social strategies for clients:



Like it? Share it. (Go ahead, we don’t mind.)