BlogChoosing Your Corporate Colors
That’s a Holiday? According to the Internet it is!
You’ve all been there. You’re looking through your Instagram feed during work hours only the see a post proclaiming that “today is #NationalDoughnutDay.” As you rush out the door to your nearest Krispy Kreme (in hopes of becoming the office hero for the day) you ask yourself, how is this a thing?
We can all thank one man for that, Marlo Anderson, the founder of the internet’s quasi-official, fake holiday listing, National Day Calendar. Anderson, who by day runs a VHS digitizing company, came up with the idea when he noticed brands declaring their own holidays to promote their products, but realized there was no existing organization to make these things “official.” So, he decided to step in and fill that much needed void.
Today, National Day Calendar takes holiday suggestions from companies large and small, and rakes in about $50,000 a year1; most requests go for anywhere between $1,400 and $4,000. Anderson acknowledges that people don’t really need them to proclaim holidays for them. There are hundreds of sites claiming to be the official calendar of the internet, but for some reason, his calendar gives people and companies a sort of “jumpstart." Then again, who knows why some things stick and others don't.
So the next time you need something to celebrate, whether it be #NationalCatDay (Oct. 29) or #NationalFastFoodDay (Jul. 21), make sure to consult the internet’s “official” holiday source.