In Defense of Buzzwords

Buzzwords are oft-maligned for being overused or deployed in place of more simple terms to make their speaker sound more intelligent or in the know. This criticism is valid – people should be able to say what they mean without adding in fluff or jargon. But are buzzwords always bad?

Let’s be honest: “Buzzword” is just a casual, actually buzzwordy was to describe jargon. (And jargon is just special words used within an industry or group to describe things.) In certain scenarios and situations, terms that have been branded with the scarlet “B” could actually be useful. For example:

Before you ban all buzzwords, consider if their use actually furthers your mission. You might be surprised to see a synergy form right before your eyes.

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