Face Value: A Close-up Look at the Corporate Headshot

In today's business world, a corporate headshot is de rigueur. Whether it's for your company website, billboards, brochures, blogs or social media sites like Facebook or Linkedin, you need to get your face out there. And using a professional photographer is the best way (and frankly, the only way) to put your best face forward.

Oh sure, smartphones have made amateur shutterbugs of us all. But if you’ve only got one shot, you need to make it count.

The right pic can picture you as the consummate professional, while at the same time, give you and your business a personal touch. It helps market you, brand you. And consequently, helps market and brand your business. It can enhance your “about me / about us” page, and even increase web traffic to your site.

Now that we’ve convinced you a professional headshot is an investment and not an expense, here are a few heads-up hints to make it right:

Sure, it seems like there’s a lot to think about, but think about this: Studies have shown that, based on your photo, people create an impression of you in about 2.8 seconds—which means even the smallest imperfection could make a huge impact.

With the right ensemble, photographer and attitude, your headshot is a smart investment that could pay off in really big ways.

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