BlogWho’s in Charge Here? Oligarchy and Some Rules on Ruling
Interactive Advertising Bureau [IAB] Offers Best Practices
Advice for the online media buying process
Specific recommendations coming out of the IAB's new guidelines include:
- Translation of ambivalent contract language into terms that both agency and publishers understand and can input into an ad server.
- Clear communication of billing methods between agency and publisher.
- Education of media buyers by publishers on the intricacies of rich media fees.
- Specifics on information exchanged between parties at the commencement of the advertising campaign.