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Interactive Advertising Bureau [IAB] Offers Best Practices

Advice for the online media buying process

The "Interactive Campaign Setup Best Practices" is a new set of guidelines from the IAB to help agencies avoid making critical errors during the various stages of the online ad buying process. The recommendations, which were developed in consultation with agencies including Avenue A/Razorfish, Digitas, MediaVest, and Horizon Interactive, are part of the third in a series of white papers from the IAB's Ad Ops Council.

Specific recommendations coming out of the IAB's new guidelines include:

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