Interactive Advertising Bureau [IAB] Offers Best Practices

• Translation of ambivalent contract language into terms that both agency and publishers understand and can input into an ad server.
• Clear communication of billing methods between agency and publisher.
• Education of media buyers by publishers on the intricacies of rich media fees.
• Specifics on information exchanged between parties at the commencement of the advertising campaign.

Related Reading

• FTC proposes voluntary guidelines for behavioral advertising
• Even the blogosphere has rules
• MediaPost's Online Media Daily article about the release
• Read the whole white paper from IAB