Macha to Lead Creative Team at Covalent Logic

New Creative Director Connects Experience from Austin to Baton Rouge

BATON ROUGE, La.—(May 16, 2023)—Jennifer Macha has been chosen as the new Creative Director at Covalent Logic, a multidisciplinary communications agency. She joins a highly experienced leadership team which includes Trae Russell, Grace Ann Ourso, Stacey Vincent, Julie Donald and Stafford Wood. “Strategic vision is essential but a strong creative lead brings imagination into reality,” said Founder and President Stafford Wood.

Jennifer Macha

The Covalent Logic model of business consulting revolves around shared experience and collaborative idea generation. One person cannot see all facets of an organization so our offerings are shaped through shared knowledge, which provides a 360-degree view of any business issue. Our philosophy is that a rational idea, reinforced by data and business acumen, will achieve real results for our clients to reach their business goals.

Founded in 2005 in Baton Rouge, Covalent Logic also has offices in Houston and Austin. “With her undergraduate degree from LSU and a Masters in Creative Advertising from the University of Texas, Jennifer’s education and experience spans the same footprint as our current focus areas,” said Wood.

While Covalent is known for its work with Fortune 500 companies around the globe, the company has spent over 18 years working for companies at all stages of development. “Her experience from startup technology to established brands made her the perfect candidate to join our team,” said Vice President Trae Russell.

Current Creative Director Fernanda Collins is leaving this summer to become a restaurateur.

About Jennifer Macha

For more than 20 years, Jennifer Macha has worked as a creative, communication strategist, designer, entrepreneur and educator. As a communication consultant, she has worked with a variety of clients over the years, including Dell Computers, Louisiana State University, Exxon Mobil, Chef John Folse & Company, 225 Magazine, Country Roads Magazine and InRegister Magazine. An entrepreneur herself, Macha was one of the founders and the creative director for Freshjunkie Racing, a company that produces over 14 running and triathlon events across the Southeast, including The Louisiana Marathon and LSU’s Tiger 10K. She was also an adjunct professor at LSU for 18 years, teaching creative advertising and design courses in the Manship School of Mass Communication mentoring and educating students.

About Covalent Logic

It’s been said with youth comes innovation and with age comes efficiency. With Covalent Logic comes both -- a potent combination of ceaseless enthusiasm and exceptional expertise. We’re a many-sided, partnership-minded, award-winning agency. Through diligent research, strategic development, creative ideas and thoughtful execution, we have maintained our passion of pursuing lasting relationships with clients in all industries and meaningful results through branding, graphic design, public relations and web development.

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