Branding Services

Brand Management Strategy

Planning - Creating issue or event-specific plans to help BCBSLA ensure clear messaging that meets its overall long-term communications goals.

Brand Audit

Assessing, cataloging and identifying successful brand attributes, messaging, color schemes and imagery in order to develop new materials, or reduce in-consistency within the company’s image.

Competitive Audit

Identifying and assessing visual assets of competitors to develop a strategic visual advantage. Especially useful during transitions and new product development.

Change Management

Transitions management for both the strategic development of design and messaging, as well as soliciting stakeholder input and providing clear communication during times of transition visually and operationally.

Logo Development

Illustration and iconography used to represent a brand, company or product combined with the typography, color and layout that represent it in various combinations of content and usage case.

Messaging Development

Writing various statements and choosing words to be used as mission, vision, corporate attributes, Tagline or other messaging needs. Also can include drafting press releases, talking points, Web posts, FAQs and fact sheets to help illuminate the message.

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