“Public relations work has changed. PR is no longer just an esoteric discipline where companies make great efforts to communicate exclusively to a handful of reporters who then tell the company’s story, generating a clip for the PR people to show their bosses.” - David Scott. The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly.
Press Release Distribution
With decades of combined experience, our award-winning PR team can help you enhance your brand’s reputation while ensuring visibility and engagement. While a well-crafted press release is important, a successful and strategic press release distribution plan is equally as important. The media world is regularly saturated with news, so effectively distributing information to local, national and global media outlets is essential to a successful marketing strategy.
Are press releases still an effective marketing tool?
Yes, if you know how to follow today’s rules for getting attention. Today, press releases are often released online through news services or press release services. This means, in addition to being seen by journalists or bloggers, they might also turn up in search results when your potential customers are online.
Essential Elements of a Press Release
- Headline
- Subhead
- Dateline
- First Paragraph
- Body Copy
- Quotes
- Extras
- Call-to-Action
- Boilerplate
- Media Contact
Maximize the Impact of Your Financial News
Covalent Logic has issued quarterly and annual reports for publicly-traded companies, as well as privately-funded businesses, with sophisticated investors who desire financial information on a regular basis.
Business Wire’s earnings release checklist provides essential guidelines to craft and distribute earnings releases that boost corporate transparency and market standing.
Best Practices for Earnings Releases
- Clear Language
- Use straightforward language with summaries or highlights for quick comprehension.
- Visual Content
- Incorporate engaging visuals, like infographics, to simplify complex data and enhance shareability.
- Regulatory Compliance
- Ensure all disclosures are accurate, timely and meet legal standards.
- Multi-Channel Distribution
- Disseminate your release via newswire, websites, social media and direct emails.
- Stakeholder Engagement
- Foster trust by encouraging interactive dialogue through Q&A sessions.
- Proactive Follow-Up
- Organize post-release briefings or calls to address questions and offer deeper insights.
The checklist also underscores the importance of data analysis to:
- Understand investor behavior, and adjust strategies accordingly.
- Establish and track KPIs to measure success and improve transparency.
- Refine communication strategies using feedback and performance metrics.
Why We Use Business Wire
Business Wire is owned by Berkshire Hathaway, one of the largest corporations in the United States, and understands what businesses need to distribute news and information. They have decades of expertise as a press release platform and distributor of news directly to news platforms, making them one of the best press release platforms on the market.
Press Releases That Deliver Results
Our team of PR professionals use Business Wire to reach target audiences and drive visibility for our clients’ news. Through their platform, we can ensure that our clients’ press releases are optimally formatted and branded—enhancing readability for reporters, analysts and consumers—and improving reach and engagement.
A Trusted Source of Media-Rich News
Your news reaches the right audiences at the right time with our global distribution partnerships. Press releases distributed in the U.S. and Canada have free access to 200+ trade media publications, as well as news sites that publish your press release automagically.
Reliable Expertise and Support
No matter where you are or the time of day, we're here for you. With dedicated account representatives and experienced editors averaging 15 years of tenure, we’re detail-focused and ROI-obsessed.
FAQs
While adding to Business Wire directly is efficient, we can certainly assist you in ensuring the process is done correctly. We recommend pairing targeted media outreach with press release distribution for maximum impact. A press release on Business Wire is just one component of a strategic public relations plan and should not be relied upon exclusively for effective results. By combining these efforts, you can enhance your visibility and reach a broader audience.
We recommend using AP Style for press releases, as it is widely accepted as the standard. We strive to accommodate the media, as they typically adhere to AP Style. While there are some instances where we may not follow AP Style for advertising or internal communications, it is crucial that press releases and communications follow this style guide to ensure universal understanding.
Press releases serve as an important tool for communicating company news through established news wires. These news wires automatically distribute your press release to reputable and authoritative news websites. Issuing a press release on important company news is considered best practice for sharing financial updates or major developments. This formal approach not only ensures that the information is disseminated to a broad audience but also lends an air of professionalism and legitimacy to the communication.
News wires offer a variety of distribution groups, including those that are industry-specific and region-specific. The key is to determine your target audience and understand why you want to reach them. It’s essential to connect with the right media outlets that cater to those audiences, whether it's a parenting blog or a financial publication. Covalent has a team of former journalists who can assist you in making these strategic public relations decisions.
We understand the value of positive relationships between our clients and the media. Engaging with reporters and influencers through social media and other channels can enhance your visibility and credibility. To support you in this effort, we provide follow-up phone calls and emails to reinforce these connections. Our goal is to facilitate meaningful interactions that promote your brand and establish trust with the media, allowing you to focus on what you do best.