“People screen out a lot of commercials because they open with something dull...When you advertise fire-extinguishers, open with the fire." - David Ogilvy
Video Production Services
With extensive experience in video production, we can cater to your specific needs. Covalent Logic has produced animated videos, interview segments, educational clips, project recap videos and much more for clients to use as marketing tools. In order to highlight and persuade a specific high-profile audience, our video assets will form a narrative around a complex concept with a broad-reaching vision.
Our team will plan, schedule and manage the video production process to fit your budget and engage with your audience as we shift toward more video in our world of social media and short attention spans. Working closely with your communications team or directly with subject matter experts,we’ll draft a storyboard identifying key shots and video elements, while we manage the art direction, copywriting, editing and filming.
Video assets often take different forms, such as:
- A :30 “Sizzle reel” can promote your mission and excite a new audience.
- A two- to three-minute overview video including history, leadership, purpose and values to encourage positive brand sentiment in a variety of cases like annual meetings, sponsorships of events, HR orientation, etc.
- A “who we are” video includes four to six interview subjects and custom b-roll to better develop the story of your organization.
- We pre-interview potential subjects to frame the characters and storyline prior to a full storyboard. This will enable us to accurately identify the number of interviews, shoot days and amount of post-production needed for a perfect presentation.
- We’ll engage animators and illustrators (where necessary).
- Each finished interview will be one to two minutes in length.
- Each interview/vignette could live as a stand-alone video, but together could play as a five- to seven-minute longform video.
Visual Example
- Diamond Vault Video embed (see if we can feature a drone shot as the image) (https://youtu.be/hsZpY6eDCBk?si=6C8962-OX3Lj00Pt)
- Shell screenshot
Our Multimedia Services
- Online Marketing Strategy
- Responsive Website Design and Development
- Online Video Content Creation

- Social Marketing Design and Promotions
- E-Newsletter Solutions
- Powerpoint Presentations
- Blog Development and Content
The Balance of Function & Visuals
Our team comprises a savvy group of technical-minded storytellers. We focus on strategic plans with goal-oriented results instead of technology- or competency-driven initiatives. We make sure the right message is used for the right medium and that brand voice is consistent in everything we produce. In addition, we are proactive advisors, making sure our clients not only have access to the latest in methodologies and technologies, but understand what exactly would make the best solution for their unique business.
True creative services for an integrated campaign should entail a holistic view of all the components, whereby the strategy and creative design blend together the two mediums of traditional print and digital media, and components to an offline campaign should be seamlessly linked to online components, and vice versa. This mentality of seamless integration is the benefit of agencies who are able to understand the complex layers of both mediums, and don't view them as separate worlds, but as interlaced components, equally responsible for achieving the highest level of success and impact for any campaign.
Our Production Process
Our approach to your initiatives will be collaborative. At each stage of strategy development and implementation, your team will be a part of the process. And in the end, we will all be a part of the success.
We believe in an organized, systematic flow of producing work in an industry that can sometimes be chaotic. Our creative and production systems have been finetuned and perfected over the years we've been in business. Our ability to meet deadlines, stay within the approved budget and provide exceptional creative solutions to execute strategic plans comes down to three things.
- Our experience offering creative solutions. We understand the flow of producing creative, as well as the checkpoints and milestones needed to ensure every detail is considered, including quality checkpoints for all print and digital projects. Every employee follows strict guidelines for quality control to ensure that the standard for excellence is upheld throughout the development of the project.
- Business efficiencies created by our streamlined internal processes. We have an efficient communication hierarchy with weekly job status reports. Our agency uses project management software, which updates progress and status throughout the day. Our team works very hard every day to deliver what’s required on time and on budget, and our clients have come to rely on our commitment to this philosophy.
- We endorse collaborative creative. It's our defining philosophy. We advocate for an open, honest environment where clients and team members actively participate in sharing ideas and strategies, in order to leverage our combined creative energy to devise the perfect custom solution.
We take our business practices seriously, and take pride and ownership in a job well done. Our reputation for being honest, ethical (intellectual property protection is important to us and we’ll protect your rights, too), hard working and energetic communication partners is well known in the industry.
What can we do for you? We have confidence that while working with you, we will create, implement and manage marketing efforts that contribute to your company’s mission.
FAQs
The cost of producing a commercial can vary greatly. Generally, a commercial that uses pre-recorded video content is more cost-effective than one that requires a multi-camera shoot with hired actors and set design. Typically, the price for a commercial falls between $15,000 and $40,000. But we can adapt to your specific budget. It's important to plan a commercial shoot in terms of both budget and schedule, so we recommend allowing a lead time of two to three months for proper planning.
iPhone videos are an excellent option for creating high-quality content, and we can definitely edit footage captured on an iPhone for most video purposes. For more polished video productions, post-production editing by a professional with custom graphics and an expert behind the iPhone can enhance the impact of your message. Ultimately, the right video approach can make all the difference in capturing your audience's attention and conveying your brand's story.
A typical commercial shoot usually spans 2 to 3 days, allowing enough time to capture the desired footage. However, when the project involves multiple locations, especially if they are spread out or require complicated setups, the timeline can extend to a week or more. We will work with you and your team to find the best solution for your commercial shoot. Our goal is to ensure a smooth and efficient process while delivering high-quality results.
We usually hire professional actors through a talent agency with which we have an established relationship. For certain corporate videos, it might be more effective to feature employees or members of the leadership team as actors. This approach adds authenticity to the video, but it's important to have individuals with the right personalities for the roles. But don’t worry, we can assist you in finding the perfect voice for your video.
There are various types of learners, but a well-produced, engaging video can significantly enhance viewers' understanding. Training videos can be divided into shorter segments to convey key points in manageable portions, accompanied by written materials or quizzes afterward. A thorough video, along with supplementary materials, can lead to greater comprehension. Additionally, interactive elements, such as discussions or activities, can further reinforce the learning experience.