The goal of the project for Bernhard Energy Solutions was to position the company as a forward-thinking company in the EEAS (Energy as a Service) industry and unify the company’s subsidiaries under one brand. As an emerging segment of the engineering industry, EEAS was the overarching message behind the campaign and was a running thread through the different deliverables designed. After researching Bernhard’s competitors in the industry and establishing a brand identity that would connect the company's engineering, construction, service and finance divisions, a public relations campaign that showcased the company's creativity and innovation was successfully launched.
