BTR "Break Out" Campaign
A breakthrough message for a break out campaign.
As the world begins swapping out isolation for celebration, we wanted to create a campaign for Baton Rouge Metro Airport to reflect that excitement.
With the themes “Break Out” and “Get Away” — combined with images ranging from fun destinations to family reunions — we focused on BTR’s closeness, convenience, easy parking and breezy check-in, while reminding local travelers that with BTR, they could get away … way sooner!
Components of the campaign included TV, radio, outdoor, online ads, print ads and social media.