BTR "Way to Go" Campaign
Everyone in Baton Rouge knows that BTR is the best way to go, so our newest campaign highlights all the great places you can go when you #flybtr.
The BTR “Way to Go” campaign was developed as a post-COVID initiative to encourage Louisiana residents to start traveling again and to utilize the Baton Rouge Metropolitan Airport for their means of transportation. This campaign referenced back to BTR’s original tagline of “It’s about time” which aligned perfectly with the post-COVID excitement to get back to life as normal. The goal of the campaign was to increase enplanements year-to-year. We kickstarted the campaign by conducting research to determine the destinations locals were traveling to. With this research in mind, we developed the campaign taglines and the corresponding visuals depicting travelers flying from BTR to popular places, like Atlanta, Houston and Washington, D.C. The messaging of the campaign was focused on convenience and the ease of travel that comes with flying BTR.