Louisiana Department of Health's Safer, Smarter Schools
In partnership with the Louisiana Department of Health, we created and launched the Safer, Smarter Schools campaign. Its purpose was to educate families on the benefit of testing for COVID-19 early and often to avoid school shutdowns. The opt-in program allowed participating schools to offer on-site testing to keep children safe in the classroom.
The award-winning campaign also introduced children to Dr. Patches, a colorful cartoon doctor who talked to youngsters about why they should get COVID-19 tests at school.
The campaign's success resulted in participating schools seeing far fewer COVID-19 cases than non-participating schools. In fact, those schools that opted out of the Safer, Smarter Schools program saw an average of 5.8 times more virus cases than those that joined in the program!