AENT Website

Allergy & ENT Associates came to our team seeking a site that they could manage effortlessly on the backend, with optimized copywriting and concise messaging to effectively communicate with patients in the Houston market. We were just the folks for the job! On this project, our team touched everything from copywriting and visuals to backend systems. We took a comprehensive approach, refining every corner of their digital presence. The timeline was tight and the stakes were high: AENT’s internal goal was to increase patient volume across their expansive practice across Houston and the surrounding areas. This redesign also accounted for every branch of their brand, ensuring a seamless user experience for patients, no matter where they’re located.

Project Goals

The primary goals for this project were three-fold: Increase site traffic, improve consistency and cohesiveness and channel people to the site’s online booking portal to increase patient volume.

Strategy

The Covalent team conducted extensive market and competitor research to make sure that the new site was checking all of the boxes and then some. Additionally, our team crafted a unique tone of voice for the brand that was rooted in demographic research to ensure readability. 

Audience

People with allergies or ENT issues in the clinic’s respective markets and existing Allergy & ENT Associates patients, existing and new providers.