When the folks at Austin South Terminal asked us to take their brand to new heights, we were over the moon … or at least over 35,000 feet. With the unique position of being independently owned and a separate entity from Austin Bergstrom International Airport, Austin South Terminal was after for brand recognition, and specifically, a parking problem. How could they effectively inform travelers that cheap and convenient parking exists, and that the main terminal could be avoided altogether? That’s where we came in.
Through a full rebrand, ad campaigns and signage, Austinites and tourists began to recognize that the Austin South Terminal was the more convenient option when flying in or out of Austin.
The retro aesthetic, laid back atmosphere and uniquely “Austin” food options (hello taco truck on the tarmac), allow the Austin South Terminal to position itself as the budget-friendly, quicker and more accessible option in an otherwise bustling city.
Passenger Testimonials
"Loved the "hospitality" tent at the Austin South Terminal. A great touch to help with increased travel over the July 4th holiday!"
"Love flying out of South Terminal in Austin."
"Everybody was so nice. Loved that the airline made a special place for people in an overflow tent so everyone wasn't crammed together."
Project Goals
Increase general awareness of the Austin South Terminal. Create awareness around direct parking and low prices at the Austin South Terminal.
Project Overview
Covalent designed a new logo, graphics and various collateral items, planned and executed events, placed Google display ad campaigns and managed social media for the Austin South Terminal throughout this campaign.
Audience
Residents of Austin and the surrounding area.
Discount travelers.
Last-minute travelers.
