The Recreation and Park Commission for the Parish of East Baton Rouge (BREC) website was reimagined to provide a more modern and user-friendly experience while aligning with current ADA best practices. The team surveyed internal and external stakeholders to improve the site and researched websites of agencies and organizations similar in size, users served and site complexity to BREC.
Some enhancements to the new site include an “I Want To” custom search tool that gives users a list of pre-populated promos to select from or a free-type option to help them find exactly what they are looking for. An interactive parks and locations map offers visitors robust search capabilities to find a BREC park with specific amenities near them. To customize the user experience even further, subtle cookie-based technology allows BREC to serve custom content based on the user's frequently visited pages and searches.