BTR "BTR > DC. Nonstop" Campaign

This new ad campaign was developed to generate community awareness, support and excitement about nonstop flights from BTR to Washington, D.C. Covalent Logic was tapped to capture the attention of the local Baton Rouge community to ensure the continuance of the nonstop flights between the two airports. Alongside BTR’s team, we determined to engage both current and potential travelers.

The digital campaign was supported by both traditional and digital advertising, ultimately reaching five million unique impressions between April and August of 2023.