Carr's Hill Partners

Carr’s Hill Partners, a premier private equity firm in New Orleans, just celebrated a massive company and industry milestone. In 2025, they secured $210M to invest in homegrown, often family-owned, industrial sector businesses to support the Gulf Coast economy. Carr’s Hill is dedicated to bolstering industries that are considered the backbone of the American economy, like maritime transportation services, waste management and industrial services. Our team joined them in celebrating their successful fund closure, by undergoing a media blitz — pitching their accomplishments to outlets both locally and nationally, and it was a smashing success!

Project Goals

The goals of this project were to help CHP generate brand awareness and credibility and position them as a desirable investing partner. We aimed to strategically distribute releases in front of the right audiences: locally, to regional business publications and industry publications.

Strategy

The Covalent team utilized both press releases and individual media outlet pitching to garner attention and notable coverage. A formal press release was released on the Business Wire, and our strategists dedicated time to calling and emailing individual reporters, resulting in a wide range of coverage, both locally and nationally.

Audience

The financial industry and business owners.