We wanted to capture the “Good Spirits” of this contemporary craft cocktail and live music venue, dead-icated to departed poets, authors and rock stars.
Utilizing the work of local artist Ellen Ogden, whose murals are featured throughout the bar, we first helped design their website, then created an online, social media and print campaign of teasers (“get ready for a blast from the passed”) and branding (“go belly up”) ads.
Our next step was to create a Snapchat filter that provides a geo location so that nearby partiers have the option to use the Dead Poet filter.
To help flesh out their brand, we enhanced their logo and designed customized cups, “27 Club” coins and t-shirt illustrations.