To drive awareness and engagement around Shell USA’s annual Hero Campaign, the Covalent Logic team produced a four-part video series for Shell Geismar and Convent employees. The Hero Campaign is a two-week internal initiative held each September at Shell, during which the company double matches employee donations to eligible nonprofit organizations.
To help them promote this, we developed a range of content designed to educate, inspire and spark participation. The series included an informational video featuring familiar Shell employees, who walked peers through the benefits and simplicity of the program. A testimonial video followed the story of one employee whose life was impacted by a medical emergency—she shared how Shell Hero donations had a direct role in supporting the hospital that treated her. We also created videos that spotlighted a local nonprofit that benefits from Hero donations, and another featuring Shell employees talking about the organizations they support and what drives their giving. The final result was an authentic and compelling campaign that helped bring the Shell Hero program to life across locations.
