Shell Scotford Logo

We’re grateful for every opportunity to work with our friends up north. This logo was designed for an upcoming turnaround—a scheduled stoppage of plant operations for comprehensive maintenance activities—at Shell Scotford in Fort Saskatchewan, Alberta (CA). When a peregrine falcon nested in one of the structures on site, a mascot was born. Inspired by the falcon and the iconic maple leaf, we created an identity to implement in signage that will serve as reminders to work safely throughout the turnaround event.

Project Goal

Create an identity for the turnaround, encouraging all craft workers and Shell employees to come together as one team.

Strategy

Use local visuals (maple leaf, falcon on site, Edmonton Oilers colors) to establish a brand identity that feels immediately recognizable and welcoming.

Audience

Shell Scotford employees and craft workers working the turnaround.