BlogChoosing Your Corporate Colors
Taglines: the Good, the Bad, and the Ugly
This one makes it sound like your insurance man is going to move in on your family once you’re dead.
Rite-Aid: With us its personal.
Really makes you reconsider transferring your prescriptions away from them.
Stillwell Ford: We put people in front of cars.
One of the classic bad taglines – it was actually used for quite a while.
On a related note, oftentimes people ask me about a “slogan,” and I usually discuss getting them a “tagline” instead. So, what’s the difference? According to Wikipedia, a slogan is a memorable phrase used as a repetitive expression of an idea or purpose. The word "slogan" comes from sluagh-ghairm (pronounced slua-gherum), which is Gaelic for "battle cry."
Generally, a slogan changes depending on your current marketing campaign. A tagline is a more permanent phrase that’s more closely allied visually with your logo.