We Researched Clickbait… What Happened Next Will Inspire You!

Wikipedia describes clickbait as:

“A pejorative term describing web content that is aimed at generating online advertising revenue, especially at the expense of quality or accuracy, relying on sensationalist headlines to attract click-throughs and to encourage forwarding of the material over online social networks. “

Much like pornography, you know clickbait when you see it. Headlines that promise to “shock” or “amaze” or “inspire” you. Sexy declarative statements that entice you to visit a story that never lives up to the expectations set before you clicked. It’s a cheap way to generate visits to a website or a blog. For writers or companies that are paid by the click, these types of dramatic (and usually inaccurate) headlines are their bread and butter.

As citizens of the Interwebs and professional communicators, we abhor clickbait (unless we’re doing it ironically!) and think you should to. And we have three (shocking!) reasons why:

In closing: Just Say No to clickbait in your professional and personal Internetting. And if you need help coming up with quality concepts or content, our team of digital dreamers is just a click away.

P.S. We may hate clickbait, but we LOVE the Clickbait Headline Generator.

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