Covalent LogicCovalent Logic


You want to think out of the box, go out on a ledge, or maybe just get your message out there. Taking a risk can be difficult. That’s why you need a risk-taker in your corner. You might want an innovative product on the web—something that’s never been done before. Maybe you need a campaign to promote your company or announce a new endeavor. We can do that.

Our process is as unique as your problem. We don’t “save as.” We don’t use a formula. We draw from our canvas of experience—whether you need a website, graphic design, investor communications, public relations, an advertising campaign, videos, brand management or help in a crisis—we’ve got you covered. We’re nimble enough to respond to your needs and diligent enough to get the job done.


For us, it’s personal. And personnel.

We believe that two heads are better than one. You’ll find us bouncing ideas off each other all day long to get to another right answer. Because one approach is not enough. We explore possibilities and options until you’re satisfied. You can’t learn what we do in a classroom (though our people *love* to get degrees), so it’s the experiences—all of them—that count. Our wide variety of backgrounds, past lives and time travel adventures drive our ability to innovate. But, former experience as a barista is always a plus!

Stafford Wood, APR
Jean Grey
Stafford Wood, APR

Stafford Wood, APR

Sui Generis

  • Thinks 19th century Russian literature is perfect for the beach.
  • Thinks sex, politics and religion are three topics that SHOULD be talked about
  • Dedicated to noetics, she dives deep into new subjects, curiouser and curiouser.

Her friendly face and casual demeanor about all things business are merely a decoy - there is no one else you want on your side for a once-in-a-lifetime opportunity or defending you in a crisis. Stafford Wood is a deadly combination of strategic brains, mystical intuition, humor and corporate marketing intelligence. As the Founder and President of Covalent Logic for the past fifteen years, Stafford leads a team of thirty corporate communications experts in internal communications, graphic design, web development and public relations. Stafford is an Emergenetics Associate leading professional development, team building and organizational transitions through mergers and acquisitions all over the country. As an Accredited Senior Practitioner of Public Relations, she's received two lifetime achievement awards from the American Advertising Federation and the Public Relations Association of Louisiana and has been inducted into the Southern Public Relations Federation Hall of Fame. 

Trae Russell
Ghost Rider
Trae Russell

Trae Russell

Vice President

  • Will never let a Rubik's cube go unsolved.
  • Has an unhealthy relationship with Spotify.
  • Has cruised the Greek Islands.

An LSU graduate with a Bachelor of Arts in Mass Communication, Trae is experienced in advertising, marketing, branding and digital strategy. As Covalent's vice president, he oversees all project timelines and budgets, client communications, creative production schedules and account management. Trae has led strategy and execution for some of Covalent's multimedia, full-service clients, like the Southern University System, Baton Rouge Metro Airport (BTR), MOVEBR, the Office of the Governor and Ventec Life Systems.

Prior to joining Covalent Logic, Trae was the marketing and communications manager for the $150 million Fiber-to-the-Home (FTTH) buildout for EATEL. His success and expertise were recognized when he was asked to be a guest speaker for two national Fiber-to-the-Home conferences. Additionally, Trae has overseen multiple product launches, company rebrands and crisis communications for three hurricanes in Louisiana.

Fernanda Collins
Fernanda Collins

Fernanda Collins

Creative Director

  • Avid pencil collector (now in the hundreds), accumulated from her world travels
  • Cannot follow a recipe without adding her own creative touch
  • Seasoned Handywoman, who loves the challenge of a good DIY project

Growing up in the town of Pato Branco, Brazil, where her father owned a print shop, Fernanda knew her CMYKs before her ABCs. And from an early age, knew she was destined to design.

While attending the Universidade Positivo in Curitiba, Brazil, she worked for the prestigious Servico Nacional de Aprendizagem Comercial, gaining valuable skills in marketing, interior design, photography and illustration. Upon graduating with her Bachelor’s degree in Graphic Design, she continued honing her talents as Project Manager for Patograf Industria Grafica.

After leaving Brazil, she took North America by storm, working as a graphic designer for a design firm in Virginia and Texas. And today, Covalent is reaping the benefits of her vast experience and vital exuberance.

Stacey Vincent
Stacey Vincent

Stacey Vincent

Interactive Director

  • Has never met a mixed metaphor she didn't like.
  • Believes in bold color choices or none at all.
  • Never succeeds in keeping her desk tidy for more than 5 minutes. Ever.

As one of the founding members, Stacey has been with Covalent since its inception in 2005. She is deeply committed to leading the creative team with passion and vision. Equally adept at both print and Web design, Stacey's diverse skill set and traditional design background enable her to develop quality solutions for both media. Her work has received multiple awards including the Business Report's Technology & Web Awards Website of the Year as well as regional and international awards of Excellence and Distinction from The Communicator Print Media Awards, Lantern Awards and Public Relations Society of America Awards.

Stacey has worked with a variety of clients across many industries including healthcare, athletics, hospitality, government and many more. She graduated from Louisiana State University with a Bachelor of Fine Arts degree in graphic design and has more than 15 years of experience in the industry.

Poulin Wu, Ph.D.
Mr. Incredible
Poulin Wu, Ph.D.

Poulin Wu, Ph.D.

Chief Software Architect

  • Wanted to save the world with a combinatorics theorem.
  • Gets more pleasure from problem solving than a great meal.
  • Dreams in mathematical solutions.

Poulin holds a doctorate in mathematics and a master’s in computer science from Louisiana State University. He has more than 10 years of experience developing complex, Web-related applications and is a Certified Macromedia ColdFusion Developer. Poulin is proficient with ColdFusion, XML, Perl, C++, C, Visual Basic Java, JavaScript, HTML and is an expert in database development.

As Covalent Logic’s Chief Software Architect, he applies his diverse skill sets to devise and implement clever solutions to the most challenging programming scenarios.

Julie Donald, APR
Pink Power Ranger
Julie Donald, APR

Julie Donald, APR

Director, Industrial Accounts

  • Dresses up when she flies because it’s such a special day!
  • Believes all dogs go to heaven.
  • Is a morning person and doesn't understand why everyone else isn’t.

After 5 years in hospitality and tourism, Julie has traded in her heels for steel toe boots. She now spends her days at a construction site to manage internal communications, public relations and marketing for a major international client.

Julie has experience in an agency setting as well as in corporate communications, giving her a well-rounded view of the public relations landscape. She has written about a wide range of topics including fishing spots on the Louisiana coast, game day programs, landscape features at community parks, and LSU’s 150 years of history. Julie received her B.A. in Mass Communication at Louisiana State University, with a concentration in public relations (and a minor in tailgating).

Stephen Adkins
Stephen Adkins

Stephen Adkins

Front-End Developer

  • Loves to travel and has been to over 10 states and 3 countries.
  • A self-proclaimed “nerd” who loves comics and manga, especially One Piece and Spiderman.
  • Enjoys cooking and the endless potential to create new things or add a twist to his favorite recipes.

As a front-end developer, Stephen uses his knowledge of JavaScript and server-side code to bring to life the designs and concepts of Covalent Logic’s designers.

His ability to swiftly implement developer changes to various sites and softwares makes him a valuable asset to Covalent Logic. Stephen graduated with a Bachelor of Science in Computer Science from Southeastern Louisiana University.

Before starting at Covalent Logic in November 2015, Stephen previously consulted for multiple fortune 500 companies while working for IBM. He brings a wealth of knowledge in front-end design and development, back-end infrastructure, and implementation of external APIs.

Cody Cifelli
The Green Arrow
Cody Cifelli

Cody Cifelli

Project Manager

  • Holds a black belt in Tang Soo Do.
  • Plays bass guitar and trumpet (though not always at the same time).
  • Fosters retired Greyhounds (the dogs, not the buses).

New Jersey native, and 2015 graduate from LSU with a B.A. in Mass Communications, Cody Cifelli has a honed a diverse skillset of talents including political communications, public and media relations, as well as digital marketing and design.

Prior to his role as Project Manager, Cody was a Strategic Communications Liaison within the Louisiana Department of Education, where he monitored fiscal legislation for the Department, and assisted in the submissions to the Board of Elementary/Secondary Education. He also served as a Data Entry Specialist for the HIV/AIDS Alliance Region Two (HAART) and was a communications volunteer as well.

Courtney Greathouse
Courtney Greathouse

Courtney Greathouse

Account Manager

  • Believes baking is cathartic to the soul.
  • Loves to sing.
  • Does a very convincing baby cry.

As Account Manager, Courtney Greathouse brings a great deal to the Covalent table. A 2014 graduate of Shorter University in Rome, Georgia, Courtney received her B.A. in Communications, with concentrations in Public Relations and Advertising.

Prior to joining Covalent, she was a Community Marketing Specialist for Premier Health Consultants, planning and developing innovative marketing strategies to increase awareness of urgent care facilities and services, as well as serving as liaison to the communities at large.

She was also a Marketing Coordinator in the real estate industry in Nebraska, and assisted the PR and graphic design departments for her alma mater.

Jacob Lionberger
Jacob Lionberger

Jacob Lionberger

Administrative Assistant

  • Has a secret obsession with crazy socks
  • Gets cranky without his morning Red Bull fix
  • Former marching band nerd


With a diverse background in music, theatre, finance and gaming, Jacob Lionberger is truly a Renaissance man and a welcome addition as our Administrative Assistant. A graduate of McNeese State University, Jacob earned his B.A. in Psychology, with coursework in both Visual Studies and Music. Before joining Covalent, Jacob worked as a Customer Service Representative for the Golden Nugget and L’Auberge Du Lac Casinos, and as a Retail and Personal Banker with Woodforest National and Iberia Bank. In his spare time, Jacob plays in the Trinity Baptist Church orchestra and Lake Charles Community Band, and volunteers in his community homeless shelter.

Jim Overbey
Jim Overbey

Jim Overbey

Copy Chief

  • Once drank an Arnold Palmer with Arnold Palmer
  • Participated in a 200-person pie fight on the estate of Oliver Hardy
  • Had starring role in a movie Rotten Tomatoes called "The worst film ever made, second only to Plan 9 From Outer Space."

Jim has created results-driven, award-winning concepts, copy, content and campaigns for virtually every audience, for virtually every industry, and in virtually every medium. He has collaborated with some of the top-rated agencies in Minneapolis, New York, Los Angeles, Houston and Baton Rouge to create successful national brand-awareness campaigns for clients such as Pennzoil, Texaco, Coke Foods, General Mills, Raising Cane’s and Whataburger.

In addition to his vast experience as a creative writer and broadcast producer, Jim is also an accomplished musician, voice talent, actor, and recipient of AdWeek Magazine’s Radio Copywriter of the Year award.

Kirk Theriot
Professor X
Kirk Theriot

Kirk Theriot

Senior Graphic Designer

  • Skinny-dipped off the coast of Capri in Italy. Eccezionale!
  • Uses physical workouts as mental therapy to the point he’ll wear gym shorts in public.
  • Ironically suffers from Hippopotomonstrosesquippedaliophobia (the fear of long words).

“Captain” Kirk Theriot’s see-worthy talents and accomplishments span from stem to stern. An LSU graduate, Kirk has logged more than 35 years’ experience in the business, 30 of those as principal owner and managing partner of one of Baton Rouge’s top design firms.

During that time, he amassed accolades and awards for his work in automotive, manufacturing, medicine and more.

Now, as Covalent's senior graphic designer, Kirk’s expertise in brand development, strategic communications, graphic design, social media and media management has shown him to be a steady helmsman.

Micah Theriot
Micah Theriot

Micah Theriot

Senior Frontend Developer

  • At 10, he fell on a wrought iron fence, got 30 stiches and a cool scar
  • Once lived on a 50-foot sailboat in the Bahamas
  • Summited Old Baldy Mountain (in Colfax County, New Mexico) with his dad

Creative and curious, Micah can think on his feet—and outside the box. After graduating from LSU with a Bachelor of Fine Arts in Digital Art, and a minor in Digital Media Arts & Engineering, Micah honed his talents as a front-end web developer for LSU’s Center for Computation and Technology and as a graphic designer. In addition, his digital-inspired artwork has been exhibited in galleries in Baton Rouge and Lafayette.

This guy knows the difference between generative and evaluative research. And with skills in research, illustration, design and web development, as well as proficiencies in web and A/V software, Micah is the consummate user-centered problem solver.

James Thyraththongsay
James Thyraththongsay

James Thyraththongsay

Content Coordinator

  • Will try any food once. Many of them twice.
  • Will order an old fashioned from any restaurant that serves it. Many of them twice.
  • Considers himself a loyal Belieber (i.e. big fan of Justin Bieber).

While his name is hard to pronounce (“Tara tong say”), his pronounced talent is easy to see. James is a recent graduate of the University of Louisiana at Lafayette where he earned a B.A. in advertising and a minor in marketing. In the short time since, he has built a rep as a highly motivated critical thinker and is our resident expert in managing press releases, maintaining social media and building specialty web pages for very happy clients.

Darren Vincent
Captain America
Darren Vincent

Darren Vincent

Sr. Graphic Designer

  • Honorary Autobot - don't ask.
  • Believes in doing it right or not at all.
  • Thinks hard work should be rewarded with a game of disc golf.

Darren brings more than 14 years of experience in brand cultivation and illustration to Covalent Logic. His architectural sensibility helps him to see beyond the aesthetic and into the practical, making Darren particularly invaluable to his clients.

Darren’s design work has included graphics and illustration for signage, packaging, magazine layout, illustration, digital (photo manipulation), identity, corporate communication, tradeshow materials and informational design. His skills have been utilized in everything from logos, stationery and brochures to magazines, banners and billboards. He graduated from Louisiana State University with a Bachelor of Fine Arts in graphic design.

Sally Wood
Granny Goodness
Sally Wood

Sally Wood

Accounting Manager

  • This Wizard of Oz fan wants you to pay your bill in 30 days or she’ll visit you in her pink bubble.
  • Loves singing in a choir and playing handbells.
  • Don't ask to speak to her before 9:30 a.m. (Seriously, just don't do it).

Sally joined the Covalent Logic team in February 2011 after a long list of impressive adventures, including a B.A. in Math, a B.A. in Music and a B.M. in Harp.

Before she began at Covalent Logic, Sally kept the books for a number of other companies—such as Classical Recording Company and Oil and Gas Royalty. She was also a professional harpist for several symphonies where she played with the likes of Pavarotti, Moody Blues and Aretha Franklin.

It’s okay. We’ll hold your hand.

We’re full service, full time.

That means we work nights and weekends. We take your calls and respond to your emails. We build the timeline with you to meet your goals. We work with your budget to make sure we’re making our efforts where you see value. Need a place to sit, think and write… come to our office, have coffee and work uninterrupted. You’re invited. We collaborate. Really. If you come up with a brilliant idea, we’ll execute it. If you need the ideas, but have other resources to execute it, we aren’t offended. Let’s just get it done.

Learn more about our servicesGiving Back

Read between the lines.

We don’t always get the credit, and we’re okay with that.

We take satisfaction in being a part of your success and watching you get the credit. In this news stream, we’ve included articles about our staff members and coverage of projects we’ve worked on, but there’s plenty missing. Sometimes we have a confidentiality agreement, sometimes our work is peripheral to a larger campaign. And then some of the stuff we do is really routine and not worthy of a big article. But, we execute it with precision anyhow.

You’ll have to trust us—we’ve done IPOs, multi-national campaigns in other languages, internal newsletters for hundreds of thousands employees. And last week we designed an ad for a start-up that had almost no budget, but we believed in it.

  • Covalent Logic Honored With 2 PRAL-BR Red Stick Awards

    On April 23, Covalent vice president Trae Russell accepted two Red Stick Awards from the Public Relations Association of Louisiana Baton Rouge Chapter (PRAL-BR) for the agency’s 2020 work on the State of Louisiana Stay At Home Campaign and the Louisiana State COVID-19 Website.

I want more news

Ooooh shiny!

We win awards, just like all agencies win awards.

But, we don’t rest on our laurels. Accolades and recognition may come, but we expect to get better with every project we do. When we finish a project, we don’t focus on the shiny objects—we keep thinking about how we can do even better next time. Meeting your strategic goals matters more to us than awards. But just in case you need to know we’re winners, here’s a short list:

  • ADDYs for advertising
  • Tellys for video
  • Lanterns for Public Relations
  • Communicator Awards for corporate communications
  • Golden Bridge award for product development
  • Bulldog award given by journalists to agencies and companies they cover
  • Vema award for multi-media arts
  • Numerous awards for sales and marketing in the various industries we work for

But, really… we prefer if *you* win awards.

Addy's Award
Bulldog Award
Communicator Award
Golden Bridge Award
Lantern Award
Stevie Award
Tellys Award
Vema Award

3… 2… 1… Contact.

If your company is ready to make a bold statement with graphic design, communications, public relations or web development—or anything really—get in touch with us. We don’t scare easily.


Stafford WoodBusiness Development

Baton Rouge