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Quantify your Web site content
- No more than 4.25 characters per word
- No more than 5% passive voice
- No less than an 80% readability on the Flesch Reading Ease scale
- A Flesch-Kincaid Grade Level between 4 and 6
A quick online test is an easy way to determine how you score - there's a good one at: http://juicystudio.com/services/readability.php#readweb
If you use Microsoft Word as your word processor, all you have to do is run a spelling and grammar check (under Tools - Options - Spelling and Grammar, make sure you select the box that says "Show readability statistics"). When the check is over, Word gives you the numbers, which you can use as guidelines.
Either way, it's a nice way to check and see how your content scores.